Senior Creative Director, Social & Content

Airbnb

Senior Creative Director overseeing multiple social workstreams at Airbnb. Creating content ecosystems that blend brand storytelling with social-first execution.

Posted 6/6/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $208,000 - $260,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

creative leadershipcontent developmentstorytellingvideo content creationYouTube content strategyplatform mechanicsdata translationaudience engagementcollaboration with creatorsmultidisciplinary team mentoring

Soft Skills

leadershipcommunicationorganizational skillscuriositycraftsmanshipexperimentationrelationship buildingcreative visionteam growthcollaboration

Tools & Technologies

YouTubeTikTokvideo platformscreative operationsproduction management

Industry Keywords

brand storytellingsocial contenteditorial environmentsentertainmentcontent formatsaudience retentioncreative partnershipscultural relevancemedia engagementcontent strategy

About the role

Key responsibilities & impact

Lead creative across multiple social and content workstreams, ensuring output is distinctive, culturally relevant, and aligned with Airbnb’s brand vision
Develop and guide content formats, series, and repeatable franchises, not just one-off campaigns
Be hands-on in concepting and storytelling, while also setting a clear creative vision for teams and partners
Collaborate with internal teams, external creators, and production partners to bring ideas to life at scale
Build strong relationships across Brand, Marketing, Comms, and Product to ensure cohesion across all touchpoints
Partner with Creative Operations and Production to scale output efficiently without compromising quality
Mentor and grow a team of multidisciplinary creatives, fostering a culture of curiosity, craft, and experimentation

Requirements

What you’ll need

12+ years of creative leadership experience across social, content, and brand storytelling
Proven success developing YouTube-first or video-led content, including series, channels, or recurring formats that have built and retained audiences
Experience operating in environments where editorial, entertainment, and brand intersect
Strong understanding of platform mechanics, especially video platforms (YouTube, TikTok), and how content succeeds within them
Experience collaborating with creators, influencers, and talent—not just directing campaigns, but co-creating content
Ability to translate insights, data, and strategy into compelling creative work that people actively engage with
Experience leading both internal teams and external partners (agencies, production companies, creators)
Strong storytelling instincts, with a high bar for craft across video, design, and narrative
Excellent leadership, communication, and organizational skills
A deep curiosity about culture, media, and how audiences engage with content today

Benefits

Comp & perks

Potential for bonuses
Equity
Employee Travel Credits