Senior Regional Marketing Manager – IBERIA, Italy

Aircall

Senior Marketing Manager driving growth through regional marketing strategy for IBERIA and Italy at Aircall. Collaborating with sales and partnerships to enhance brand presence and pipeline.

Posted 6/30/2026full-timeMadrid • 🇪🇸 SpainSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing regional marketing strategies for the IBERIA and Italian markets, with a focus on driving pipeline growth through digital initiatives, partner marketing, and performance analysis. Proficient in managing cross-functional communication and reporting on marketing performance metrics.

Highest-signal resume keywords

B2B Enterprise Software MarketingIntegrated Marketing Strategy DevelopmentHubSpot ProficiencySalesforce ProficiencyProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPerformance AnalysisMarket InsightsLead GenerationCampaign Optimization

Soft Skills

CommunicationCollaborationTime ManagementProblem-SolvingOrganizational Skills

Tools & Technologies

HubSpotSalesforceLooker

Industry Keywords

IBERIA MarketSaaSSMB MarketingGTM StrategyPipeline Growth

About the role

Key responsibilities & impact

Own and execute the IBERIA and Italy regional marketing strategy, acting as the strategic marketing lead for the region and driving full-funnel pipeline growth through digital, partner, content, events, webinars, and local activations.
Partner closely with regional Sales, Partnerships, and Account Management leaders to align on GTM priorities, pipeline goals, and shared revenue outcomes.
Translate global campaigns, messaging, and product launches into high-impact local programs that drive brand relevance, engagement, and conversion in the IBERIA and Italian market.
Provide market insights, competitive intelligence, and performance analysis to shape strategy, optimize programs, and guide regional investment decisions.
Lead partner marketing initiatives with priority channel and alliance partners to strengthen brand presence and generate leads and pipeline.
Ensure consistent communication with Sales and cross-functional teams, keeping stakeholders informed of upcoming initiatives, campaign performance, and optimization plans.
Own reporting for regional marketing performance, including weekly and monthly updates, pipeline reporting, initiative ROI, and recommended next steps.

Requirements

What you’ll need

5+ years or more of experience in high technology B2B enterprise software or SaaS preferred.
Deep knowledge of the IBERIA market with a proven track record of marketing to SMBs and supporting global sales and marketing efforts.
Language skills: Native proficiency in Spanish and fluent proficiency in English.
Strong background in developing fully integrated marketing strategies tailored to specific markets.
Proficiency in HubSpot, Salesforce, Looker, or similar tools.
Exceptional project management and problem-solving skills.
Highly autonomous, with the ability to prioritise, manage multiple projects, and meet deadlines with minimal supervision.
Excellent time management, organisational, communication, and collaboration abilities.
Positive, energetic attitude and initiative, with a strong work ethic.

Benefits

Comp & perks

Competitive salary package & benefits
Work-life balance is important at Aircall
Fast-learning environment, entrepreneurial and strong team spirit