Senior Manager, Digital Marketing – Ultra-Rare Medicines

Amgen

Senior Manager of Digital Marketing leading digital strategies for Ultra-Rare Medicines at Amgen. Collaborating with mixed teams to implement key brand strategies and optimize performance.

Posted 5/20/2026full-timeRemote • Illinois • 🇺🇸 United StatesSenior💰 $149,349 - $202,060 per yearWebsite

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Hard Skills

digital marketinganalyticsautomation toolsKPI developmentSLA developmentpaid searchorganic searchemail marketingdisplay advertisingsocial media

Soft Skills

strategic thinkingleadershipcollaborationcritical thinkingconsumer advocacyprioritizationinnovationcommunicationempathyproject management

Tools & Technologies

CRMwebsitesmobile platformsdigital mediaagenciespublishersSEO toolsSEM toolsvideo platformsemail platforms

Industry Keywords

healthcarelife sciencesbrand strategymarket researchsegmentationtactical planningconsumer-focused initiativescross-functional teamsdigital activationre-engagement

About the role

Key responsibilities & impact

Responsible for leading the planning and implementation of Ultra-Rare Brand Strategies into digital means
Serve as a key partner to brand leadership by turning strategic goals like positioning, customer journeys, and go-to-market plans into actionable projects and requests for capabilities
Work closely with cross-functional matrixed teams to organize tasks, set priorities, and achieve targeted brand results
Support brand strategy execution by promoting analytics and automation tools
Convert brand objectives into measurable KPIs and SLAs
Maintain all current established Ultra-Rare brand and unbranded websites
Design and oversee strategies for digital media activation and re-engagement
Manage daily relationships with agencies and publishers
Advocate for ongoing innovation and continual learning.

Requirements

What you’ll need

Doctorate degree and 2 years of relevant marketing experience OR Master’s degree and 4 years of relevant marketing experience OR Bachelor’s degree and 6 years of relevant marketing OR Associate’s degree and 10 years of relevant marketing OR High school diploma / GED and 12 years of relevant marketing experience
3 years of experience collaborating with marketing, compliance, or within healthcare/life sciences organizations
Proven track record in developing and executing a variety of professional and consumer-focused initiatives across diverse channels, including paid search/SEM, organic search/SEO, generative search/GEO, email, websites, display advertising, video, mobile platforms, CRM, and social media
Strong marketing skills, with expertise in strategy, market research, segmentation, brand positioning, and tactical planning
Strategic thinker capable of supporting key business decisions
Experienced in leading or contributing to cross-functional project teams; demonstrates critical thinking, leadership, collaboration, and a commitment to representing consumer interests
Skilled in working with agencies and publishers to produce compelling creative content
Passionate and empathetic about building strong consumer experiences by understanding their needs and preferences
Strong bias for action and ability to prioritize in a fast-paced environment.

Benefits

Comp & perks

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
group medical, dental and vision coverage
life and disability insurance
flexible spending accounts
A discretionary annual bonus program
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible.