Director, Cross Channel Engagement Lead

Amgen

Director driving marketing tactics and engagement operations at Amgen. Collaborating cross-functionally to transform global commercial capabilities.

Posted 5/27/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $195,880 - $265,015 per yearWebsite

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Hard Skills

content strategyengagement operationsdigital marketingcontent operationsproject managementstakeholder managementexecutional playbooksperformance KPIsanalytical skillsorganizational skills

Soft Skills

cross functional collaborationcommunication skillsinfluencing skillsnavigating ambiguityleading change

Tools & Technologies

CRM platformsDAMMLR systemsoperational dashboardsself-service tools

Industry Keywords

life sciencesregulated industriescontent deployment ecosystemstagging workflowstrafficking workflows

About the role

Key responsibilities & impact

You’ll help shape how marketing tactics are planned, produced, and deployed across channels, working in close partnership with U.S. Brand teams and cross-functional partners.
As a key connector between brand strategy and execution, you’ll drive more consistent, efficient, and impactful commercial delivery — while contributing to implementation of new processes, tools, and ways of working.
You’ll work cross-functionally with Brand Marketers, Content Production teams, Media and Channel Operations teams, and Data & Analytics partners to deliver coordinated, effective and efficient commercial activation.
Work closely with the Obesity brand marketing team to drive coordinated execution of customer capabilities in collaboration with GCCI Transformation teams, Media, Production, and Channel Operations teams, and Business Analytics & Insights partners.
Lead weekly pod interactions across GCCI channel operations teams to uncover insights for optimization and expand capability utilization for brand benefit.
Educate and drive usage of new self-service tools and centralized capabilities to enable the brand team to efficiently find, re-use, create, and deploy content as technology evolves.
Share channel-specific best practices and toolkits to enable Brand team execution at scale.
Support development and implementation of cross-channel pilots or test-and-learns related to new formats, journeys, and automation.
Document results, learnings, and best practices to uplift content capabilities, including contributing to global standards and Amgen Brand Management training curriculum.
Monitor and keep pace with the latest industry content innovations and recommended practices.
Partner with GCCI BAI and decision science teams to deliver performance tracking and operational dashboards to assess execution quality, content utilization, and deployment efficiency.
Act as a key liaison to enterprise platform owners (e.g., DAM, Veeva, MLR systems) to ensure system alignment and content flow.

Requirements

What you’ll need

Doctorate degree and 4 years of marketing, content strategy, and/or engagement operations experience OR Master’s degree and 7 years of marketing, content strategy, and/or engagement operations experience OR Bachelor’s degree and 9 years of marketing, content strategy, and/or engagement operations experience
10+ years of experience in content operations, digital marketing, brand execution, or cross channel engagement
Deep understanding of content deployment ecosystems including CRM platforms, DAMs, tagging and trafficking workflows
Strong project and stakeholder management skills with a record of successful cross functional collaboration
Experience developing and optimizing executional playbooks, templates, and SOPs
Familiarity with content effectiveness and performance KPIs, including reuse, time-to-market, and audience engagement
Proven ability to translate strategy into action through detailed implementation plans
Strong analytical and organizational skills, with the ability to track executional performance and recommend improvements
Exceptional communication skills—both written and verbal—to influence across levels
Experience working with agencies, operations teams, and brand teams in matrixed environments
Comfortable navigating ambiguity and leading change in evolving marketing environments
Familiarity with life sciences or regulated industries.

Benefits

Comp & perks

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
group medical, dental and vision coverage
life and disability insurance
flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible.