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Senior Manager – Omnichannel Marketing, Cardiovascular
AmgenSenior Manager of Omnichannel Marketing supporting CV/Repatha initiatives at Amgen. Leading strategic marketing strategies to improve patient engagement and optimize digital presence.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
marketingdigital marketinganalyticscontent developmentoperationsomnichannel marketingaudience-first strategysignal-informed marketingcontent supply modelmeasurable marketing
Soft Skills
collaborationcommunicationstrategic thinkingproblem-solvingleadershiporganizational skillsinsight translationcontent optimizationstakeholder engagementadaptability
Tools & Technologies
enterprise platformsanalytics toolscontent management systemsAI search enginesanswer enginesdigital marketing toolscustomer insights platformsregulatory compliance systemsmarketing automation softwarefield engagement tools
Industry Keywords
Cardiovascularcomplianceprivacyglobal commercial capabilitiescontent needsengagement signalsbusiness actionquarterly Job Initiation Briefsfindabilitycredibility
About the role
Key responsibilities & impact- The Senior Manager, CV / Repatha Omnichannel Marketing will support the CV / Repatha omnichannel team.
- Help CV / Repatha move from channel-by-channel execution to a more audience-first, signal-informed, content-enabled, and measurable omnichannel operating model.
- Partner across brand, Cardiovascular Specialist (CSS), Primary Care Provider (PCP), Global Commercial Capabilities and Innovation (GCCI), Medical, Legal, Regulatory, Compliance, Privacy, Analytics, Technology, Field, agency, and enterprise platform teams.
- Translate approved strategy, customer insights, content needs, engagement signals, and enterprise capabilities into practical business action.
- Define what signal matters, what approved content is needed, which route should respond, and what should scale, stop, or be optimized.
- Help build a scalable content supply model that moves CV / Repatha from one-off asset development to quarterly Job Initiation Briefs (JIBs).
- Help CV / Repatha become more findable, credible, and useful across traditional search, AI search, answer engines.
Requirements
What you’ll need- Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience
- OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience
- OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience
- OR Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience
- OR High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience.
Benefits
Comp & perks- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- group medical, dental and vision coverage
- life and disability insurance
- flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible.