Commercial Director – LUMAKRAS Brand Marketing

Amgen

Commercial Director overseeing brand strategy for LUMAKRAS in oncology at Amgen. Collaborating with diverse teams to enhance marketing initiatives and patient engagement.

Posted 6/26/2026full-time🇺🇸 United StatesLead💰 $184,336 - $249,395 per yearWebsite

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Hard Skills

marketinganalyticsmarket researchcompliance managementbudget managementpromotional tacticsHCP messagingpeer-to-peer strategysales optimizationteam development

Soft Skills

communicationleadershipcollaborationcoachingproblem-solvingstrategic thinkingcustomer engagementpresentation skillsself-awarenessaccountability

Certifications & Qualifications

Doctorate degreeMaster’s degreeBachelor’s degree

Industry Keywords

biotechpharmaceuticaloncologyhematologyrare diseasepromotions legal/regulatoryMAC experiencecompliance SOPscustomer stakeholdersmarketing collateral

About the role

Key responsibilities & impact

Shape the brand strategy for the next phase post-launch in close collaboration with the full brand team, Brand Lead and cross-functional partners.
Oversee the development of promotional tactics – work with market research and agency partners to uncover deep insights and translate them to compelling unbranded and branded marketing collateral.
Manage the evolution of HCP messaging : Oversee the continuous improvement of unbranded and branded messaging and communications strategy to keep Lumakras at the forefront of the KRAS G12C inhibitor class.
Peer to Peer strategy: Shape the peer-to-peer strategy and oversee seamless execution of the speaker bureau, including oversight of operations, and the evolution of speaker program content to align with LUMAKRAS' strategic goals.
Collaborate with key partners including Sales leadership, MAC partners, Medical, Payer/Access, Corporate Communications, Operational teams, Global, and Commercial Data Analytics & Insight to uncover insights and to ensure connectivity on brand strategy, marketing and sales execution across customer stakeholders including HCPs and patients.
Regularly engage with customers , including opinion leaders via conferences and individual interactions to gain real time input into marketing priorities and tactics.
Partner with sales lead to ensure strategic and execution connectivity with the sales force.
Regularly interface with the sales team to optimize performance, as well as troubleshoot and resolve execution barriers.
Help train sales teams on marketing resources and strategy.
Representation in organizational initiatives : Act as a representative in organizational-level initiatives designed to drive new capabilities and share best practices to more effectively reach and engage with HCPs.
Compliance management : Manage internal legal, regulatory, and medical review and approval of materials to ensure responsible and compliant communications for LUMAKRAS.
Budget management : Oversee budgets and closely monitor performance to meet brand goals and objectives, ensuring cost-effective delivery of all programs.
Develop Team : Hire, retain, and successfully coach direct reports. Build and contribute to a team culture of dedication, accountability, and innovation, within the direct team, overall brand team, and cross-functional team members.
Engagement with senior leadership : Present strategic and marketing plans to senior leadership and engage in ongoing performance reviews.

Requirements

What you’ll need

Doctorate degree and 4 years of marketing experience
Or Master’s degree and 6 years of marketing experience
Or Bachelor’s degree and 9 years of marketing experience
Significant biotech pharmaceutical industry experience, and preference for oncology, hematology, and/or rare disease experience
Strong understanding of the oncology marketplace, key trends, barriers and opportunities
Experience in account marketing, sales, or related field
Demonstrated strength in analytics to translate data into insights and indicated actions
Ability to understand and translate market research and emerging clinical, regulatory, and real-world data into insights and commercial implications.
Thorough knowledge of and experience in working with the promotions legal/regulatory environment including firsthand MAC experience and knowledge of compliance SOPs
Excellent communication skills and self-awareness of leadership style.

Benefits

Comp & perks

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
group medical, dental and vision coverage
life and disability insurance
flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible.