Marketing Manager, TCG & Pop Culture

Collectors

Marketing Manager executing GTM and product marketing for TCG and Pop Culture categories. Seeking individual with strong TCG ecosystem awareness, especially in Pokémon.

Posted 5/23/2026full-timeSanta Ana • California • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $145,000 per yearWebsite

ATS Keywords

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Hard Skills

integrated marketing campaignsproduct launchescampaign performance trackingoptimization strategiesproject managementdata analysisasset developmentchannel orchestrationreporting dashboardsGTM execution

Soft Skills

organizational skillsattention to detailcommunication skillscollaboration skillsability to manage multiple workstreamsstrategic planningtime managementproblem-solvingadaptabilityleadership

Industry Keywords

TCGPokémoncard collectinglifecycle marketingcommunity channelsmarketing assetsvalue propositionsmarket spikesset releasescustomer acquisition cost (CAC)

About the role

Key responsibilities & impact

Execute integrated GTM campaigns across digital, lifecycle, partnerships, and community channels
Support end-to-end product launches, including timelines, asset development, channel orchestration, and post-launch optimization
Translate strategic briefs into clear execution plans with defined deliverables and deadlines
Manage campaign calendars and ensure alignment across internal teams
Support development and refinement of product positioning, messaging, and value propositions
Work directly with cross-functional teams to develop marketing assets (emails, landing pages, social, paid media, etc.)
Partner with Product and Operations to ensure accurate and timely communication of product updates
Maintain strong awareness of TCG trends, release cycles, and collector sentiment—especially within Pokémon
Execute against key moments in the TCG calendar (set releases, events, market spikes)
Track and report on campaign performance (conversion, submissions, CAC, engagement)
Identify optimization opportunities and implement test-and-learn strategies
Maintain dashboards and reporting to inform ongoing GTM improvements
Act as a central execution hub across Product, Growth, Creative, Brand, and Ops teams
Manage timelines, dependencies, and deliverables across stakeholders
Ensure high-quality, on-time delivery of all marketing initiatives

Requirements

What you’ll need

4–7+ years in Marketing, Product Marketing, or GTM roles
Strong knowledge of TCG, with a preference for hands-on experience in Pokémon and card collecting
Proven ability to execute integrated marketing campaigns across multiple channels
Highly organized with strong project management skills and attention to detail
Ability to manage multiple workstreams in a fast-paced environment
Data-driven mindset with experience tracking and optimizing campaign performance
Strong communication and collaboration skills

Benefits

Comp & perks

Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
Vacation: All salaried employees are eligible for flexible time-off
Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
Employee Discounts: Employees receive discounts on select grading services for approved submissions
Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities