Digital SEM Marketing Specialist II

Cox Enterprises

Digital Marketing/Communications Specialist II driving client advertising performance and supporting portfolio growth at Cox Automotive.

Posted 5/31/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $61,100 - $91,700 per yearWebsite

ATS Keywords

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Hard Skills

digital marketingkeyword researchad creationcampaign performance trackingaudience analysisSearch Engine Optimizationdigital advertising strategiesperformance reportingclient account managementrelationship management

Soft Skills

customer servicecommunicationproblem-solvingownershipcollaborationconsultative skillsanalytical thinkingproactive identification of issuesadaptabilityteamwork

Tools & Technologies

Google AnalyticsSalesforceweb-based applicationsHTTPFTPHTMLCSSdigital advertising platformsSearchDisplay

Certifications & Qualifications

Google Search certificationGoogle Display certificationMicrosoft certification

Industry Keywords

digital campaignsSEMDisplay advertisingSocial Media advertisingVideo advertisingclient satisfactionportfolio growthretention strategiesbest practicesaccount performance

About the role

Key responsibilities & impact

The Digital Marketing/Communications Specialist II is responsible for driving client advertising performance, supporting portfolio growth, and contributing to retention strategies
Executes end-to-end digital campaigns across Search, Display, Social, and Video channels to optimize performance against dealer goals
Follows established best practices to analyze results, proactively identify issues, and take ownership of resolving any challenges that may impact performance or dealer satisfaction
Execution and delivery of client Digital Advertising (SEM, Display, Social Media, Video) strategies and tactics, with strong advertising performance and high client satisfaction across a portfolio of 50+ accounts
Provide and/or execute keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations to continually improve digital advertising performance
Monitor and analyze account performance and trends to determine adjustments in tactics and allocations, making independent decisions and consulting with the client as needed
Provide monthly performance reporting and quarterly consultative conversation to ensure alignment to goals
Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals
Take ownership of clients’ digital advertising issues and drive to resolution
Participate in the exchange of ‘best practices’ across entire Digital Advertising Strategists team, incorporating those learnings to continually improve dealer performance

Requirements

What you’ll need

Bachelor’s degree in a related discipline and 2 years experience in a related field
The right candidate could also have a different combination, such as a master’s degree and up to 2 years experience; or 6 years experience in a related field
Experience and demonstrated ability to effectively work with all levels of a client account
Demonstrated customer service skills and outstanding relationship management capabilities
Demonstrated knowledge of Search Engine Optimization strategies, good knowledge of web-based applications and common internet protocols and conventions (HTTP, FTP, HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics)
Demonstrated knowledge in using Salesforce
Certification: All members of the Advertising team must be certified in Google Search, Google Display, and Microsoft within first 90 days of employment.

Benefits

Comp & perks

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations
Seven paid holidays throughout the calendar year
Up to 160 hours of paid wellness annually for their own wellness or that of family members
Eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave
Health care insurance (medical, dental, vision)
Retirement planning (401(k))
Paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO)