Senior Product Marketing Manager

Cox Enterprises

Senior Manager of Product Marketing at Cox Fleet leading strategic initiatives and go-to-market strategies. Collaborating with cross-functional teams to define market presence and achieve growth goals.

Posted 6/18/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $122,600 - $204,400 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

go-to-market strategycompetitive intelligencepositioning frameworkaudience segmentationchannel mixmarket researchcustomer insightssuccess metricsproduct marketingrevenue growth strategies

Soft Skills

leadershipinfluencecollaborationcommunicationcoachingstrategic thinkingalignmentdecision-makingproblem-solvingaccountability

Tools & Technologies

GTM launch playbookmessaging toolscompetitive positioning toolsmarketing frameworksperformance measurement systemscustomer relationship management (CRM)analytics platformsproject management toolscollaboration softwarepresentation software

Industry Keywords

product marketingmarketing strategybusiness outcomesmatrixed organizationcommercial mindsetcustomer needscompetitive dynamicsbuying behaviorsgrowth opportunitiessales enablement

About the role

Key responsibilities & impact

Own the strategic direction. Set priorities, drive alignment on positioning and messaging frameworks, and ensure the team is working on the right things in the right order
Run point on key initiatives. For major campaign launches, GTM plans, or competitive moments, you are the lead — bringing together the right people and driving toward a decision
Build the infrastructure the whole team uses. Own the positioning framework, competitive intelligence process, and GTM launch playbook — the tools everyone relies on
Partner directly with leadership. Helping a team of marketing and non-marketing leaders think through decisions, pressure-test ideas, and manage priorities
Lead go-to-market strategy, positioning, and performance for specific focus areas
Serve as the primary product marketing interface for the product and sales teams aligned to the focus areas
Build deep fluency in your segment — customer needs, competitive dynamics, buying behaviors, and growth opportunities
Drive annual and quarterly product marketing strategies tied to clear revenue and growth goals
Own the GTM framework for your portfolio — from positioning and audience segmentation to channel mix and measurement
Deliver messaging, tools, and competitive positioning that sharpen sales conversations and improve win rates
Use market research, customer insights, and competitive intelligence to identify high-value segments and growth opportunities
Define success metrics for your portfolio's GTM work and report against them regularly

Requirements

What you’ll need

Bachelor’s degree in a related discipline and 8 years experience in product marketing
The right candidate could also have a different combination, such as a master’s degree and 6 years experience; a Ph.D. and 3 years experience in product marketing; or 12 years experience in product marketing
Demonstrated experience owning GTM strategy end-to-end — not just executing someone else's plan
Proven track record of leading through influence in a matrixed organization — coordinating teams, driving alignment, and delivering results without direct authority
Strong positioning and messaging instincts — you can translate complex solutions into crisp, differentiated narratives
Commercially minded — you connect marketing activity to business outcomes and hold yourself accountable to both
Skilled coach and collaborator — you make the people around you better and know how to run a high-functioning pod
Confident communicator who can hold their own in a room with senior executives, product leaders, and sales teams.

Benefits

Comp & perks

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations
Seven paid holidays throughout the calendar year
Up to 160 hours of paid wellness annually for their own wellness or that of family members
Eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave
Health care insurance (medical, dental, vision)
Retirement planning (401(k))
Paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO)