Strategic Account Manager – CVS Media Exchange

CVS Health

Strategic Account Manager handling media campaigns within CVS Health's media exchange. Driving performance oversight, client engagement, and strategic planning for advertisers' success.

Posted 6/26/2026full-timeBoston • Illinois, Massachusetts, New York, Rhode Island • 🇺🇸 United StatesMid-LevelSenior💰 $66,440 - $151,898 per yearWebsite

ATS Keywords

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Hard Skills

media planningdigital marketingdata analysiscampaign performance monitoringaudience targetingKPI optimizationadvertising analyticsDMP technologiesperformance metricsupselling

Soft Skills

client relationship managementcross-functional collaborationstrong follow-throughaccountabilityproblem-solvingadaptabilityteam playercommunication skillsstrategic thinkinginfluencing

Tools & Technologies

Salesforcedata platformscampaign management toolsreporting toolsmedia strategy toolsanalytics softwareCRM systemsperformance tracking systemscollaboration toolsbilling systems

Industry Keywords

CPGretail mediaadvertiser goalssupplier growth proposalscampaign strategiesincremental revenuemedia strategiescreative revisionsperformance objectivesCampaign Performance Reviews

About the role

Key responsibilities & impact

Develop annual brand and media strategies aligned with advertiser goals and growth objectives.
Create campaign strategies and audience targeting recommendations tailored to brand and product lines.
Build strategic supplier growth proposals based on a deep understanding of supplier business goals and marketing objectives.
Serve as the primary liaison for supplier communications, including feedback, approvals, and creative revisions.
Maintain strong relationships with clients, managing day-to-day business and identifying opportunities to drive incremental revenue.
Educate advertisers on performance metrics, insights, and optimization strategies to improve results.
Lead campaign kick-offs, manage briefs, and confirm media planning details.
Oversee campaign performance in collaboration with internal teams.
Monitor campaign performance using KPIs and data-driven insights to optimize outcomes.
Perform in-depth data analysis to deliver actionable insights and recommendations for short- and long-term media strategies.
Collaborate with Insights and Strategy team to ensure reporting accuracy.
Deliver campaign performance reports, conduct wrap-up calls, and finalize Campaign Performance Reviews (CPRs).
Work closely with sales, merchandising, and internal teams to drive strong results and advertiser satisfaction.
Partner with campaign management, I&S, and billing teams to ensure seamless execution and accurate delivery.
Support monthly billing processes and maintain Salesforce updates for campaign tracking.

Requirements

What you’ll need

4+ years experience in account management, media planning, digital marketing, or retail media (CPG/retail preferred), including upselling experience.
Proven ability to lead day-to-day client relationships and collaborate cross-functionally with internal teams to meet supplier needs.
Experience developing media plan recommendations aligned with advertiser goals and performance objectives.
Strong follow-through and accountability, ensuring seamless coordination across teams and timely execution of deliverables.
Familiarity with advertising analytics, data platforms, and DMP technologies, paired with strong analytical and problem-solving capabilities.
Resourceful and adaptable in navigating a large organization while thriving in a nimble, fast-moving environment.
A collaborative team player with a proactive mindset and a willingness to contribute as a key individual contributor.
Excellent written and verbal communication skills, including the ability to present clearly and effectively to internal stakeholders and external partners.
Confident in escalating and presenting key issues to leadership with clarity and strategic insight.
Strategic thinker with the ability to influence supplier investment and drive growth through CMX media solutions.

Benefits

Comp & perks

medical, dental, and vision coverage
paid time off
retirement savings options
wellness programs
other resources