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Marketing Automation, Email Marketing Expert
DYGITIZED® - the digital experts networkFreelance Expert for E-Mail Marketing and Marketing Automation role, focused on improving lead conversion for international programs. Requires expertise in marketing tools and strategies.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in email marketing and marketing automation, with a focus on optimizing lead capture, building email journeys, and ensuring deliverability. Proficient in GDPR compliance and experienced in reactivating cold lists while nurturing leads effectively.
Highest-signal resume keywords
Email Marketing ExpertiseMarketing Automation ProficiencyFunnel Building ExperienceGDPR KnowledgeGerman-Speaking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Email Journey DesignLead NurturingSegmentationData CollectionDeliverability Optimization
Soft Skills
Independent Working StyleReliable
Tools & Technologies
KeapActiveCampaignBrevoKlaviyo
Industry Keywords
Lead CaptureCold List ReactivationGDPR ComplianceEmail Automation
About the role
Key responsibilities & impact- Conduct a status-quo analysis of the existing email marketing and funnel flow
- Optimize lead capture (web forms, GDPR-compliant data collection, clean data forwarding)
- Build email journeys & automations: Lead → info call → next step, including keep-warm (stay-engaged) sequences for contacts with a later start date
- Reactivate existing database & ensure deliverability (warm up approx. 5,000 existing contacts, maintain inbox placement)
- Develop and refine lead magnets
Requirements
What you’ll need- Proven expertise in email marketing and marketing automation (not a generalist—genuine specialization)
- Proficient with marketing automation tools (Keap, ActiveCampaign, Brevo, Klaviyo, etc. — specific tool is secondary; core craft matters)
- Experience with funnel building, segmentation, journey design, and lead nurturing
- Understanding of deliverability and reactivation of 'cold' lists
- GDPR knowledge for lead capture in a European context
- German-speaking; independent, reliable long-term working style in a remote setup
Benefits
Comp & perks- Flexible — Project start as an analysis phase (approx. 3–7 days), implementation of initiatives (tbd) followed by ongoing support (approx. 2–3 days/month); long-term collaboration desired
- 100% remote