DYGITIZED® - the digital experts network

Lead Generation

• You ensure that clicks turn into real leads.
• You are the driving force to make DYGITIZED more well-known and to win new clients for us.
• You contribute your brilliant ideas to multichannel campaigns (paid, organic, email, etc.) to drive significant lead and customer growth.
• You plan, build, and optimize our campaigns on Google, Meta, and LinkedIn.
• You don’t just think in funnels — you build them, including landing pages.
• You define and build outbound campaigns that don’t make people click “report spam” — using tools like Waalaxy and Apollo instead of manual outreach.
• You develop high-quality whitepapers, helpful checklists, or small tools that provide genuine value and that people are happy to exchange their contact details for.
• You keep the funnel in view, track cleanly, and deliver reporting that provides real insights — not just a graveyard of numbers.
• Existing content — especially our podcast “Never Stop Transforming” and the DYGITIZED magazine — reaches the right people through the right channels and is integrated into your paid and outbound campaigns.
• Together with our team you develop marketing campaigns that are not only loud but, above all, effective.
• For you, AI is not a buzzword but a tool.

Growth Marketing Manager – Lead Generation, Performance

Social Media Manager

• Du entwickelst und produzierst Posts, Stories & Reels – vorrangig für LinkedIn & Instagram – und bespielst außerdem unseren Newsletter und Blog.
• Du planst, drehst und schneidest kurze Videos und bringst frischen Wind in unsere Website-Inhalte.
• Du hältst den direkten Draht zu unseren Follower:innen, beantwortest Fragen, moderierst Kommentare und sorgst für good vibes.
• Du hast aktuelle Trends im Blick und überlegst, wie wir sie für DYGITIZED® nutzen können.
• Du füllst unseren Redaktionsplan mit eigenen Ideen.
• Du wertest KPIs aus und optimierst unseren Content auf Basis dessen, was wirklich funktioniert.

Werkstudent:in Social Media, Content Creation

Art Director

• Conceptualize and design dealer campaigns (e.g., overstock, seasonal promotions)
• Integrate vehicles into generic backplates and properly prepare retail assets
• Pre-produce social assets — considering formats from print to digital
• Design website hero panels and key visuals
• Ensure all work consistently adheres to Volkswagen’s corporate design
• Develop campaigns conceptually from the initial idea to the final look-and-feel, not just execute
• Develop a creative leading idea and roll it out consistently across all channels
• Act as a creative sparring partner for the agency and, where applicable, the client — present and defend concepts
• Quality assurance: keep an eye on brand and corporate-design conformity of assets
• Provide guidance / technical leadership to junior designers or on artworking when needed
• Work efficiently under agency conditions: scheduling, feedback loops, scaling of assets

Senior Art Director, Campaigns, Digital & Print

Email Marketing Manager

• Conduct a status-quo analysis of the existing email marketing and funnel flow
• Optimize lead capture (web forms, GDPR-compliant data collection, clean data forwarding)
• Build email journeys & automations: Lead → info call → next step, including keep-warm (stay-engaged) sequences for contacts with a later start date
• Reactivate existing database & ensure deliverability (warm up approx. 5,000 existing contacts, maintain inbox placement)
• Develop and refine lead magnets

Marketing Automation, Email Marketing Expert

Business Development Rep

• Outbound- und Demand-Generation-Strategie entwickeln und aufsetzen
• Lead-Generierung über Performance-Marketing, LinkedIn und E-Mail-Kampagnen konzipieren und operativ zum Laufen bringen
• Customer Journey & Lead-Analyse durchleuchten und die Lead-Verarbeitung / das Lead-Routing neu strukturieren
• ICP definieren und in konkrete, messbare Kampagnen übersetzen
• Growth-Framework fürs Pilotprojekt Essen aufsetzen und die Prozesse ans Inside-Sales-Team übergeben

Growth & Business Development Expert – Outbound, Lead-Gen

Customer Success Manager

• Host global sales/marketing alignment meetings
• Drive continuous improvement on the technical side
• Design marketing automation use cases in a B2B context
• Identify and eliminate process gaps and low-quality leads
• Act as a global change driver to ensure processes are understood

Senior Process Manager – CRM, Lead & Pipeline Management

Data Engineer

• Bewertung und Auswahl von Materialstamm-Daten als Grundlage für eine Agentic-AI-Lösung
• Master Data Architecture im Kontext Materialstamm aufsetzen bzw. schärfen
• Identifikation und Strukturierung der „schwierigen Fälle" im Material Creation Process
• Fachliche Begleitung des Order-Management-/Material-Creation-Prozesses aus MDM-Sicht