Digital Community Manager

Emerson

. Own and evolve the end-to-end community strategy, partnering closely with the social media team, marketing, product, and customer success to strengthen audience engagement across the digital ecosystem.

Posted 6/16/2026full-timeAustin • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

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Hard Skills

community managementdigital engagementcontent creationSEOdata analysisengagement strategiestechnical writinguser engagementcommunity metricsgamification

Soft Skills

communicationempathycuriosityownershipstrategic thinkinghands-on approachmoderationcustomer advocacycollaborationproblem-solving

Tools & Technologies

DiscourseKhorosGainsightSlackRedditLinkedIncommunity platformsautomation systemstest & measurement toolsdigital ecosystems

Industry Keywords

B2Btest & measurement industryonline communityuser-generated contentlifecycle programscommunity guidelinesexternal forumscustomer journeypeer-to-peer supportengagement metrics

About the role

Key responsibilities & impact

Own and evolve the end-to-end community strategy, partnering closely with the social media team, marketing, product, and customer success to strengthen audience engagement across the digital ecosystem.
Develop programs to increase engagement, including discussion prompts, gamification, expert sessions, and user-generated content
Identify and re-engage inactive users through targeted campaigns and lifecycle programs
Define community value propositions and ensure clear differentiation vs. external forums (e.g., Reddit)
Act as the primary “host” of the community—stimulating conversations, moderating discussions, and ensuring a high-quality experience
Respond to user questions or route them to internal SMEs to ensure timely, accurate answers
Build and enforce community guidelines and maintain a consistent brand voice
Develop and execute a strategy for engaging in external communities (e.g., Reddit, engineering forums) in coordination with the Social Media Team.
Monitor conversations related to test & measurement, automation, and relevant tools/ecosystems
Participate authentically in discussions to provide technical value—not just promotion
Identify opportunities to bring external users into owned community experiences
Create and curate high-quality community content—including posts, articles, and discussion threads—in partnership with the global creative team and social media team to ensure brand consistency, alignment, and audience engagement across channels.
Translate complex technical topics into clear, structured, and searchable responses
Ensure responses are optimized for discoverability by search engines and LLMs (clear answers, context, keywords, citations where relevant)
Build scalable content loops (e.g., turning community Q&A into SEO or help center content)
Launch and manage community programs such as ambassadors, champions, or super users
Design recognition systems (badges, leaderboards, featured members) to reward engagement
Foster customer advocacy and peer-to-peer technical support
Own community KPIs (engagement, retention, response time, deflection, contribution rates)
Build dashboards and deliver regular insights to marketing, product, and support teams
Translate community feedback into actionable product and business insights
Partner with Product, Support, and Marketing to ensure community is integrated into the customer journey
Work closely with the Head of Social Media and cross-functional communications teams to align community and social initiatives, share upcoming priorities, and identify opportunities for coordinated engagement and amplification.
Collaborate on product launches, feedback loops, and customer education initiatives
Help scale processes for routing technical questions and surfacing insights internally

Requirements

What you’ll need

4–8+ years in community management, social media, or digital engagement roles (preferably in B2B or technical industries)
Proven experience growing and/or revitalizing an online community
Experience engaging in third-party platforms like Reddit, LinkedIn, or engineering forums
Hands-on experience with NI products or the Test & Measurement Industry
Familiarity with test & measurement workflows, automation systems, or engineering use cases
Strong writing and communication skills (clear, helpful, and structured responses)
Ability to simplify complex technical topics without losing accuracy
Deep understanding of how to drive engagement—not just moderate
Data-driven mindset with experience tracking and optimizing community metrics
Familiarity with community platforms (e.g., Discourse, Khoros, Gainsight, Slack)
Understanding of SEO and/or how content surfaces in AI/LLM tools
Naturally curious and empathetic—focused on user needs
Comfortable being both strategic and hands-on
Strong sense of ownership and bias for action
Able to balance community as a support channel vs. a value-driven engagement channel

Benefits

Comp & perks

Medical insurance plans
Dental coverage
Vision coverage
Employee Assistance Program
Profit sharing retirement
Tuition reimbursement
Employee resource groups
Recognition programs
Flexible time off plans
Paid parental leave
Vacation leave
Holiday leave