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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in SEO and AEO strategy, execution, and performance measurement, with a strong focus on driving organic growth and aligning initiatives with business priorities. Proven ability to lead high-performing teams and deliver actionable insights through advanced analytics and effective communication.
Highest-signal resume keywords
SEO Strategy DevelopmentTechnical SEO ExpertiseLeadership in Digital MarketingAnalytics and Measurement FrameworksAEO/GEO Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOAEOTechnical SEOSearch AlgorithmsMeasurement FrameworksHTMLCSSAnalyticsPerformance TrackingConversion Optimization
Soft Skills
LeadershipCommunicationInfluencingCoachingCollaboration
Tools & Technologies
BrightEdgeAhrefsSTATGoogle Search ConsoleGA4
Industry Keywords
Enterprise SEOOrganic GrowthSearch VisibilityTraffic QualityAI-Driven Search
About the role
Key responsibilities & impact- Lead, coach, and scale a high-performing team of SEO/AEO associates responsible for day-to-day execution
- Set priorities and oversee delivery of SEO/AEO initiatives across on-page, technical, and off-page workstreams in partnership with Global Marketing and key stakeholders
- Influence product, IT, and content roadmaps to prioritize SEO/AEO impact and drive enterprise adoption
- Develop and deliver executive-level presentations on performance, insights, and strategic direction while translating complex concepts into clear recommendations
- Define and lead Gartner’s SEO/AEO strategy aligned to business priorities
- Lead the adoption and scaling of AEO best practices and frameworks
- Identify and prioritize opportunities to increase search visibility, traffic quality, and conversion efficiency
- Own SEO measurement strategy, including reporting, dashboards, performance tracking, technology stack and adoption of new tools or automations
- Partner with analytics to ensure data accuracy, integrity, and scalability of measurement and translate data into actionable insights
- Establish measurement frameworks for SEO and AEO, including emerging AI visibility metrics and deliver regular reporting on performance
Requirements
What you’ll need- 10+ years of SEO experience, with ownership of strategy, execution, and performance in enterprise environments
- 5+ years of experience leading and developing high-performing SEO or digital marketing teams
- Proven success driving measurable organic growth tied to business outcomes (e.g., traffic, conversion, pipeline, revenue)
- Deep expertise in technical SEO, search algorithms, and modern SERP and AI-driven search features
- Experience with AEO/GEO concepts, including optimizing for AI-generated answers, conversational search, and entity-based discovery
- Advanced analytical capabilities, with experience building measurement frameworks and delivering executive-level insights
- Proficiency with SEO and analytics platforms (e.g., BrightEdge, Ahrefs, STAT, Google Search Console, GA4)
- Familiarity with HTML/CSS and technical SEO fundamentals, including site architecture and structured data
- Strong leadership, communication, and influencing skills, with the ability to drive alignment across senior stakeholders.
Benefits
Comp & perks- Competitive salary
- Generous paid time off policy
- Charity match program
- Medical, Dental & Vision Plans
- Parental Leave
- Employee Assistance Program (EAP)
- 401K matching and more!
