Marketing Director

GE HealthCare

Marketing Director for US & Canada to lead regional growth and commercialization of GE HealthCare's SEI portfolio. Transforming marketing capabilities and upskilling the marketing team.

Posted 5/27/2026full-timeRemote • Illinois • 🇺🇸 United StatesLead💰 $177,600 - $266,400 per yearWebsite

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

marketing strategyNPI commercializationdemand generationKPI trackingproduct demonstrationssales enablementcampaign managementcustomer advocacyevidence generationproject management

Soft Skills

leadershipcommunicationresilienceagilitycontinuous learninggrowth mindsetcollaborationtrainingchange managementteam development

Certifications & Qualifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Healthcare

Industry Keywords

healthcare softwaredigital health marketingintegrated marketing plancustomer retentionKOL engagementcommercializationsales strategymarketing campaignsevidence generationhealthcare industry

About the role

Key responsibilities & impact

Build and execute the USCAN growth strategy for the SEI portfolio.
Lead NPI commercialization, messaging, and sales enablement.
Deliver the Integrated Marketing Plan including campaigns, events, and demand generation.
Engage KOLs, grow customer advocacy, and enhance evidence generation.
Partner with Sales on targeted plays and installed-base retention.
Lead and develop the regional marketing team, strengthening resilience, agility, and continuous learning.
Track KPIs and optimize with a lean, outcomes-based mindset.
Support product demonstrations in collaboration with Product and Clinical teams.
Train commercial teams on SEI value propositions, competitive insights, and messaging.
Travel up to ~30%.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Healthcare, or related field
Significant experience in healthcare software or digital health marketing
Strong leadership, communication, and project-management skills
Ability to lead through change with resilience and a growth-mindset orientation

Benefits

Comp & perks

medical
dental
vision
paid time off
401(k) plan with employee and company contribution opportunities
life
disability
accident insurance
tuition reimbursement