Marketing Leader, Contrast Media

GE HealthCare

Marketing Leader driving commercialization and performance for GE HealthCare's contrast media business across key brands in diagnostic imaging. Overseeing marketing strategies and cross-functional team alignment for successful growth and market leadership.

Posted 7/7/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $145,600 - $218,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies for pharmaceutical and medical device portfolios, with a strong focus on commercial performance, stakeholder alignment, and market readiness. Proven ability to lead cross-functional teams and manage complex product launches in a B2B environment.

Highest-signal resume keywords

End-To-End Marketing StrategyCommercial Readiness PlanningDemand Generation StrategiesStakeholder AlignmentPortfolio Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic PlanningMarket Share AnalysisValue Proposition DevelopmentSegmentation StrategiesPipeline CommercializationPerformance MetricsPromotional CampaignsMarket Creation PlanningB2B MarketingProduct Launch Experience

Soft Skills

LeadershipCommunicationCollaborationTransparencyComplex Problem Solving

Certifications & Qualifications

Bachelor’s DegreeMBA or Advanced Degree

Industry Keywords

Pharmaceutical MarketingMedical Device MarketingHealthcare MarketingHospital-Based ProductsMatrixed Environment

Tech Stack

Tools & technologies

Ray

About the role

Key responsibilities & impact

Own the end-to-end marketing strategy and performance for the Contrast Media portfolio across key brands in X-Ray, CT, and MRI.
Lead annual strategic planning, operating plans, and long-range forecasting to achieve revenue and market share targets.
Identify growth opportunities across segments, sites of care, and customer archetypes to expand portfolio utilization.
Balance investment and prioritization across in-line brands and pipeline readiness.
Lead commercial readiness planning for a pipeline contrast agent currently in Phase 2/3 clinical development.
Partner with Product Development, Medical Affairs, Regulatory, and Market Access to shape early value proposition, positioning, and evidence needs.
Develop launch scenarios, segmentation strategies, and early go-to-market frameworks.
Develop and activate a new market creation plan.
Ensure organizational readiness across sales, training, supply, and marketing in advance of commercialization milestones.
Define and execute integrated customer strategies across organized customers, HCPs, payers, and patients, including both personal and non-personal promotion.
Lead development of value propositions, positioning, and messaging frameworks across brands.
Drive demand generation strategies, promotional campaigns, and channel optimization.
Align and lead cross-functional teams including Sales, Medical Affairs, Market Access, Training, Supply Chain, Regulatory, and Legal.

Requirements

What you’ll need

Bachelor’s degree required
MBA or advanced degree preferred
10+ years of experience in pharmaceutical, medical device, or healthcare marketing or commercial leadership
Experience managing direct reports and/or leading teams in a matrixed environment preferred
Experience managing large or multi-brand portfolios and driving commercial performance
Experience in hospital-based products and B2B marketing strongly preferred
Prior launch experience or involvement in pipeline commercialization planning
Ability to manage complexity across multiple brands or products while driving cohesive strategy and performance
Proven ability to align diverse stakeholders and lead without direct authority
Communicates with honesty, clarity, and transparency

Benefits

Comp & perks

medical
dental
vision
paid time off
a 401(k) plan with employee and company contribution opportunities
life insurance
disability insurance
accident insurance
tuition reimbursement