Channel Strategy Specialist

General Motors

Channel Strategy Specialist managing GM's enterprise channels, optimizing content and execution. Collaborating with teams to ensure effective marketing strategies and channel alignment.

Posted 7/8/2026full-timeWarren • Missouri • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing and channel strategy, with a strong foundation in analytics and reporting tools. Capable of effective communication and collaboration with cross-functional teams to drive channel performance and growth.

Highest-signal resume keywords

Digital Marketing ExperienceChannel StrategyAnalytics and Reporting ToolsGrowth Marketing ConceptsOrganizational Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingChannel StrategyAnalyticsReportingGrowth MarketingLifecycle Marketing

Soft Skills

Organizational SkillsWritten Communication

Tools & Technologies

Adobe AnalyticsMobile Ecosystems

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Channel PlanningContent RecommendationsPerformance MonitoringIndustry Adoption Trends

Tech Stack

Tools & technologies

AndroidiOS

About the role

Key responsibilities & impact

Support GM’s enterprise-owned channels by managing intake, channel planning, and content recommendations
Serve as the consultative intake lead for enterprise-owned channel requests
Partner with channel strategists, brand teams, lifecycle marketers, and activation teams to identify opportunities within enterprise channels
Own execution coordination from intake through launch
Monitor channel performance and industry adoption trends

Requirements

What you’ll need

Bachelor’s degree
1–2 years of experience in digital marketing, channel strategy, or a related field
Familiarity with growth and lifecycle marketing concepts
Foundational experience with analytics and reporting tools such as Adobe Analytics or equivalent
Basic understanding of mobile ecosystems (iOS/Android)
Strong organizational skills
Clear and effective written communication skills
Eagerness to learn new tools, platforms, and marketing technologies

Benefits

Comp & perks

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.