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Channel Insights Analyst
General MotorsBuick GMC Channel Insights Analyst delivering consumer and market insights to inform marketing decisions. Collaborating with cross-functional partners to modernize insights capabilities.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in data analysis, market insights, and strategic reporting to support marketing decision-making. Proficient in leveraging AI tools and advanced Excel for actionable insights and competitive assessments.
Highest-signal resume keywords
Automotive ForecastingMarket AnalysisMarketing AnalyticsAdvanced Excel SkillsAI Productivity Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisCompetitive AnalysisBusiness IntelligenceStrategic InsightsPerformance TrackingActionable RecommendationsInsight DevelopmentReporting WorkflowsStatistical AnalysisProblem Definition
Soft Skills
Analytical SkillsCross-Functional CollaborationCommunication Skills
Tools & Technologies
ExcelPowerPointCoPilotGlean
Industry Keywords
Automotive IndustryMarket DynamicsBrand PerformanceGo-To-Market StrategyNAMA
About the role
Key responsibilities & impact- Provide internal clients with data, strategic insights, and business intelligence to support informed decision making across the brand's marketing teams.
- Conduct competitive analyses and assess the implications of competitive vehicle launches, market dynamics, and segment trends on the brand's performance.
- Track monthly performance of key brand vehicles versus competitors, identify risks and opportunities, and deliver timely, accurate, and insightful monthly analyses to support go-to-market priorities.
- Leverage AI tools such as CoPilot and Glean to streamline monthly reporting, executive summaries, ad hoc requests, and ongoing business intelligence gathering.
- Develop actionable insights decks and strategic assessments on key emerging business topics.
- Support senior leadership with talking points, leadership presentations, and special strategic analyses as needed.
- Build strong cross-functional relationships and integrate the brand's insights into broader NAMA and partner-team workflows and learnings.
Requirements
What you’ll need- Bachelor's Degree in Business, Economics, Statistics, Marketing, or a related field.
- 5+ years of automotive forecasting, market analysis, marketing analytics, or related experience.
- Advanced Excel and PowerPoint skills.
- Strong analytical skills with the ability to define problems, select the right data and tools, and synthesize findings into actionable recommendations.
- Familiarity with AI productivity tools and an interest in applying them to insight development and reporting workflows preferred.
Benefits
Comp & perks- From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.