Senior GEO Specialist

General Motors

GEO Senior Specialist at GM conducting SEO audits and analyses to optimize digital properties for search engines. Driving technical implementations, collaborating with cross-functional teams, and reporting key performance metrics.

Posted 7/9/2026full-timeDetroit • Missouri • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Technical SEO and Generative Engine Optimization (GEO) with a strong focus on driving measurable organic growth through data analysis and collaboration with development teams. Proficient in web technologies and industry-standard tools to enhance search experiences and optimize website content.

Highest-signal resume keywords

Technical SEOGenerative Engine Optimization (GEO)Search Engine AlgorithmsWeb Technologies (HTML, CSS, JavaScript)Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical SEOGenerative Engine Optimization (GEO)Search Engine AlgorithmsWebsite MigrationsKeyword ResearchPerformance Metrics TrackingContent EvaluationDashboard DevelopmentSEO Best PracticesWeb Technologies

Soft Skills

Excellent CommunicationInterpersonal SkillsProactive AttitudeSelf-Starter Mentality

Tools & Technologies

SEO ToolsGEO ToolsAnalytics Platforms

Industry Keywords

Organic GrowthTechnical RecommendationsSearch ExperiencesContent OptimizationDocumentation

About the role

Key responsibilities & impact

Conduct technical SEO and GEO audits of GM’s websites
Partner with development teams for technical recommendations
Monitor technical issues impacting search experiences
Track and report on key performance metrics
Develop dashboards and reports for GEO + SEO performance
Support execution of outputs from GEO/SEO tools
Conduct in-depth keyword, topic, and entity research
Evaluate GM content in generative AI search engines
Provide GEO + SEO best practices for new website content
Collaborate on development of page templates and experience patterns
Maintain documentation and contribute to GEO/SEO roadmap

Requirements

What you’ll need

3–5 years of dedicated SEO experience
Demonstrated understanding of Generative Engine Optimization (GEO)
Proven track record of driving measurable organic growth
In-depth knowledge of search engine algorithms
Proficiency with industry-standard tools
Solid understanding of web technologies (HTML, CSS, JavaScript)
Strong analytical skills
Experience with website migrations and redesigns
Excellent communication and interpersonal skills
Proactive, self-starter mentality

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options