Campaign Executive

Ideagen

LinkedIn Campaign Executive driving B2B leads through LinkedIn in EMEA, North America and APAC for Ideagen. Responsible for managing and optimizing advertising campaigns using data-driven insights.

Posted 6/30/2026full-timeNottingham • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and optimizing LinkedIn advertising campaigns, with a strong focus on B2B lead generation and account-based marketing strategies. Proficient in analyzing performance data to drive campaign improvements and align marketing efforts with sales objectives.

Highest-signal resume keywords

LinkedIn Campaign ManagerLead Gen FormsB2B AdvertisingAudience TargetingData-Driven Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementA/B TestingAd CopywritingLead GenerationAccount-Based Marketing

Soft Skills

CollaborationCommunication

Tools & Technologies

ExcelCRMMarketing Automation Tools

Industry Keywords

SaaSTechnologyB2B Buyer JourneysPerformance Data

About the role

Key responsibilities & impact

Build, launch and optimise LinkedIn advertising campaigns using Sponsored Content, Lead Gen Forms and account-based targeting
Manage campaign budgets, pacing and performance across multiple regions
Write and brief engaging B2B ad copy tailored to professional audiences
Develop and refine audience strategies using matched audiences, ABM lists and buyer-persona targeting
Monitor performance daily, running A/B tests to improve CTR, CPL and lead quality
Collaborate with regional marketing, sales and operations teams to align campaigns with pipeline goals
Track and report on campaign performance, lead quality and contribution to pipeline

Requirements

What you’ll need

Hands-on experience running LinkedIn campaigns in a B2B, SaaS or technology environment
Strong working knowledge of LinkedIn Campaign Manager, Lead Gen Forms and audience targeting
Data-driven mindset with the ability to turn insights into clear optimisation actions
Strong understanding of B2B buyer journeys and LinkedIn's role across the funnel
Confident writing concise, compelling ad copy for professional audiences
Experience supporting lead generation and/or account-based marketing campaigns
Comfortable working with performance data (Excel/CRM/marketing automation tools)

Benefits

Comp & perks

Benefits at Ideagen