PPC Manager

Ideagen

Senior PPC Manager leading the company's paid media strategy for high-quality lead generation and business growth. Overseeing campaign execution and optimization across various platforms while collaborating with marketing, sales, and product teams.

Posted 7/8/2026full-timeNottingham • 🇬🇧 United KingdomJunior💰 £45,000 - £50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing paid media strategies that drive lead generation and conversion growth. Proficient in managing PPC campaigns across multiple platforms while optimizing budgets for maximum ROI.

Highest-signal resume keywords

PPC Campaign ManagementGoogle AdsMicrosoft/Bing AdsAudience TargetingGoogle Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media StrategyCampaign OptimisationKeyword ResearchBid OptimisationConversion Rate Improvement

Soft Skills

Analytical SkillsProblem-Solving Skills

Tools & Technologies

Google Tag ManagerMeta Advertising PlatformsLinkedIn Ads

Industry Keywords

Lead GenerationPipeline GrowthMarket VisibilityBudget ManagementReturn on Investment

About the role

Key responsibilities & impact

Develop and deliver the paid media strategy to support lead generation, pipeline growth and wider business objectives.
Plan, execute and optimise PPC campaigns across platforms including Google Ads, Microsoft/Bing Ads, LinkedIn and Meta.
Manage campaign performance through bid optimisation, audience targeting, budget allocation and conversion rate improvement.
Conduct keyword research and competitor analysis to identify opportunities for growth and increased market visibility.
Monitor, analyse and report on campaign performance, providing actionable insights and recommendations to stakeholders.
Collaborate with content, product marketing, sales and web teams to deliver integrated and effective marketing campaigns.
Oversee paid media budgets, ensuring spend is effectively managed and delivers maximum return on investment.
Drive continuous improvement through testing, innovation and the adoption of PPC best practices.

Requirements

What you’ll need

Significant experience managing PPC and paid media campaigns within a commercial environment.
Proven track record of delivering lead generation and conversion growth through paid marketing activity.
Strong knowledge of Google Ads, Microsoft/Bing Ads, LinkedIn Ads and Meta advertising platforms.
Experience using analytics and tracking tools such as Google Analytics and Google Tag Manager.
Strong understanding of campaign optimisation, audience targeting, keyword research and bidding strategies.
Experience managing advertising budgets and optimising spend to maximise ROI.
Excellent analytical and problem-solving skills with the ability to interpret performance data.

Benefits

Comp & perks

Benefits at Ideagen