Information Security Media Group (ISMG)

Events

• Marketing activities in the B2B Environment.
• Executing events (productions, events, conventions etc.), budget management.
• Tracking performance metrics and managing execution reporting on outcomes vs. goals to optimize ongoing execution and track ROI.
• End-to-end management of events, including working with suppliers and coordinating with multiple internal and external stakeholders.

Event Operation Specialist

Security Engineer

• Generate new registrations through strategic outbound prospecting via email, LinkedIn, phone, and targeted outreach campaigns
• Build relationships with cybersecurity practitioners, engineering teams, security researchers, and enterprise security leaders
• Re-engage previous conference attendees, training participants, and members of the ISMG community
• Identify and close enterprise and multi-seat registration opportunities
• Consult with prospective attendees to understand their professional goals and recommend the most valuable conference experiences
• Partner closely with marketing to improve messaging, campaign performance, and attendee conversion
• Maintain an active sales pipeline while consistently achieving outreach, conversion, and revenue goals
• Represent ISMG and our event portfolio professionally across the cybersecurity community

Event Sales Executive – Cybersecurity Conferences

Social Media Manager

• Developing and implementing innovative content strategies
• Working closely with clients to understand their goals
• Tracking performance metrics and analyzing engagement trends
• Leading, managing, and mentoring a team of social media managers

Social Media Team Lead

• Contributing to the planning, coordination, and promotion of ISMG global events according to sponsor requirements, target audiences, and objectives
• Maintaining consistent communication with sponsors as the main point of contact throughout the event lifecycle, managing expectations and ensuring goals are met
• Satisfying registration and attendance targets by segmenting and distributing invitations through our Marketo contact database and collaborating with Delegate Acquisition team on strategic outbound recruitment efforts
• Assisting in expanding our database of global prospect contacts while nurturing existing relationships, building and maintaining a network of industry executives
• Coordinating with internal Sales, Editorial, and Marketing teams to ensure promotional materials and deliverables are completed and approved by sponsors in a timely manner
• Engaging in post-event conversations to collect feedback from attendees, as well as sponsors, and gauge interest in future events
• Analyzing event results and performance to identify key metrics for improvement
• Monitoring industry trends and staying up-to-date on competitive landscape, contributing to departmental optimization.

Event Operation Specialist

Event Sales Executive – Cybersecurity Conferences

Social Media Team Lead

Event Manager