Senior Manager, Performance Creative

iRESTORE

Senior Manager, Performance Creative at iRESTORE leading strategy and performance for paid creative across multiple platforms. Managing a team to drive measurable business results through innovative creative strategies.

Posted 7/1/2026full-timeRemote • California, New York • 🇺🇸 United StatesSenior💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading performance creative strategy, utilizing data-driven insights to develop effective creative briefs and testing plans across various paid social and video platforms. Proven ability to manage and mentor creative teams while aligning creative priorities with business objectives and performance metrics.

Highest-signal resume keywords

Performance Creative StrategyCreative Testing SystemsPaid Social CreativeCustomer Personas DevelopmentLeadership and Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Brief DevelopmentPerformance Metrics AnalysisDirect-Response Creative InstinctsConversion-Focused StorytellingCreative Production Planning

Soft Skills

Strong CommunicationPrioritizationLeadership

Tools & Technologies

MetaTikTokYouTubeSnap

Industry Keywords

DTCE-commerceConsumer BrandsGrowth Marketing

About the role

Key responsibilities & impact

Lead Performance Creative Strategy
Own the performance creative roadmap across paid social and video platforms.
Partner with Paid Social and Media Buying to align creative priorities with spend plans, testing needs, and performance goals.
Translate business objectives, customer insights, and performance data into clear creative briefs, concepts, and testing plans.
Stay current on platform trends and creative best practices across Meta, TikTok, YouTube, Snap, and emerging channels.
Develop a structured creative testing process across concepts, hooks, angles, formats, offers, and customer segments.
Set clear guidelines for test design, naming conventions, tagging, reporting, and creative analysis.
Use performance metrics such as hook rate, thumbstop rate, hold rate, CTR, CVR, CPA, CAC, and ROAS to evaluate creative performance.
Make clear recommendations on what to stop, improve, repeat, or scale based on performance data.
Build a creative production plan that supports paid media needs by platform, funnel stage, campaign priority, and refresh cadence.
Forecast creative volume needs based on spend levels, testing priorities, fatigue patterns, and growth goals.
Identify workflow, resourcing, and production gaps before they impact performance.
Create systems that help the team produce strong creative consistently and efficiently.
Build and maintain customer personas and messaging frameworks based on real data, including reviews, surveys, CRM insights, creative performance, customer research, and market trends.
Partner with Growth Marketing, Digital Product and Retention & Lifecycle to ensure winning ad concepts connect to strong landing page experiences.
Partner with Retention & Lifecycle to ensure email, SMS, and post-click journeys reinforce key customer messages.
Share creative learnings across teams so paid media insights inform broader customer experience improvements.
Manage and develop a team of creative strategists and video production talent.

Requirements

What you’ll need

6+ years of experience in performance creative, creative strategy, growth marketing, or paid social creative for DTC, e-commerce, or consumer brands.
Experience managing, mentoring, or leading creative strategists, editors, designers, or production partners.
Strong understanding of paid social creative across Meta, TikTok, YouTube, Snap, and emerging platforms.
Experience building and managing creative testing systems.
Strong direct-response creative instincts, including hooks, offers, objections, proof points, social proof, urgency, and conversion-focused storytelling.
Ability to use performance data to diagnose creative and make clear recommendations.
Experience developing customer personas, messaging frameworks, and creative angle libraries based on customer insights and performance data.
Ability to partner effectively with media buyers, CRO teams, lifecycle marketers, designers, editors, data teams, and brand stakeholders.
Strong communication, prioritization, and leadership skills in a fast-moving environment.

Benefits

Comp & perks

Unlimited PTO
Medical, Dental, Vision and Life Insurance
Paid Parental Leave
WFH Setup Credit
Quarterly Fitness Credit
Quarterly Read-On-Us Credit
Employee Discounts on iRESTORE Products!