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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong commercial awareness and the ability to develop strategic customer relationships, driving incremental revenue through effective communication and problem-solving. Proficient in creating and delivering tailored cross-media communication propositions to meet client needs.
Highest-signal resume keywords
Revenue GrowthBusiness Plan DevelopmentClient Relationship ManagementNegotiation SkillsMedia Market Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business PlanningRevenue ForecastingCross-Media CommunicationClient Needs AssessmentPerformance Reporting
Soft Skills
Problem-SolvingStrategic ThinkingCommunicationCollaborationRelationship Building
Industry Keywords
TV Trading MarketMedia AdvertisingIncremental RevenueAgency AccountsCommercial Assets
About the role
Key responsibilities & impact- Inputting into the Business Plan and taking joint responsibility for implementing it
- Delivering revenue growth and reputation within the team and area on a defined set of agencies/clients
- Building strategic senior customer relationships, focussed on driving incremental revenue and problem-solving to turnaround revenue decline/issues
- Communicating key opportunities and issues to the Business Manager as they arise
- Representing and selling all of ITV’s commercial assets across airtime and multiplatform
- Responsible for growing incremental revenue and enhancing ITV’s reputation in the market
- Working closely with agencies and clients (direct and via agency) focusing and selling how ITV can help them to achieve their business goals
- Communicate and implement best practice and consistent messages/behaviours across all offices to drive consistent delivery
- Strong peer group relationships with other Business Development Managers in team and across the business as well as with Group Managers across Partnerships, Trading and Activation
- Have a broad knowledge of what ITV can offer across all its touch points with the audience and how to create effective communications through ideas
- Develop strong strategic customer relationships with key influencers in media agencies (senior management, planners, data, digital, buyers), creative agencies and priority clients within agency
- Build pipelines of new business among new/lapsed advertisers through targeting other media and being aware of opportunities within the geographic area
- Promote ITV as a media partner of choice for non-traditional, cross-media advertising campaigns
- Forecasting performance and accurate reporting/regular comms and updates
- Integrate all platform and portfolio revenue opportunities into potential approaches where possible
Requirements
What you’ll need- A knowledge of the TV trading market and other media
- Strong insight into understanding agency and client motivations/challenges /opportunities
- Strong negotiator with a proven track record
- Experience of creating and delivering annual business plans to deliver incremental revenue from agency accounts and priority clients
- Ability to brief, develop and deliver bespoke, creative, cross-media communication propositions to address specific client needs
- Commercial awareness in delivering revenue and successfully hitting targets
Benefits
Comp & perks- Flexible working with a range of options to suit everyone
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
