Brand Director

Johnson & Johnson

OTTAVA Brand Strategy Director driving brand activation and integration at Johnson & Johnson across all experience touchpoints. Leading collaboration with global teams and managing high-impact campaigns.

Posted 5/21/2026full-timeCincinnati • California, Ohio • 🇺🇸 United StatesLead💰 $150,000 - $258,750 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

brand marketingintegrated marketingdigital marketingsocial media marketingcontent productionbrand managementcampaign managementmarket enablementperformance optimizationagency management

Soft Skills

leadershipcollaborationcommunicationstakeholder managementstrategic thinkingoperational mentalitycreativitycoordinationproblem-solvingexecutive presence

Certifications & Qualifications

Bachelor's degree

Industry Keywords

brand strategybrand expressioncontent operationsexperiential marketingdigital channelssocial channelscomplex ecosystemsmatrixed organizationsmarket trendsSurgery

About the role

Key responsibilities & impact

Brand activation & integration lead across all experience touchpoints - digital, social, content, and experiential
Brand strategy & positioning - OTTAVA in category, brand platform, value prop, visual expression (collaborate with GSM on product positioning)
Build & manage brand expression and guidelines (architecture, naming, etc)
OTTAVA social strategy
Balance high‑impact hero storytelling with efficient, scalable content production.
Content operations and enablement (formats, production needs, scalable design solutions)
Build high performing agency roster in collaboration with digital and creative lead
Execute and deliver on marketing and communication asset needs and manage brand library
Manage & lead brand campaigns, media, and collaboration with commercial on activation – partner on performance optimization with digital and creative lead
High collaboration, coordination and leadership across internal and external teams required
Lead day-to-day activities and management of external agency partners ensuring strong partnership and delivery on brand and experience mandatories
Support Global Strategic Marketing and Regional Marketing teams in creation and execution of market enablement initiatives.
Responsible to stay abreast of the latest market trends and research results and incorporation of key takeaways into messaging and communication initiatives
Lead connection to Surgery, MedTech, Enterprise

Requirements

What you’ll need

Bachelor degree required
10+ years of experience in brand marketing, integrated marketing, or commercial marketing leadership roles.
Proven experience leading integrated brand campaigns across digital, social, content, and experiential channels and brand management.
Strong understanding of messaging, positioning, and brand expression across complex ecosystems.
Demonstrated ability to work effectively in matrixed, global organizations.
Experience managing agencies and external partners across creative, digital, and experiential work.
Strong operational mentality with the ability to balance strategy, creativity, and execution.
Executive presence with strong communication and stakeholder‑management skills.

Benefits

Comp & perks

Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year