Senior Manager, Upstream Marketing – Navigation Platform

Johnson & Johnson

Senior Manager for upstream marketing at Johnson & Johnson, focusing on navigation technology for shoulder reconstruction. Driving product development lifecycle from conception to commercialization in a key strategic role.

Posted 7/8/2026full-timeRaynham • Florida, Massachusetts, Pennsylvania • 🇺🇸 United StatesSenior💰 $122,000 - $212,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading upstream marketing strategies for navigation technology, with a strong focus on product development lifecycle management, market research, and go-to-market execution. Proven ability to engage with key stakeholders and utilize data-driven insights to inform product requirements and drive continuous improvement.

Highest-signal resume keywords

Upstream Marketing StrategyGo-To-Market StrategyFinancial ModelingCross-Functional LeadershipData-Driven Decision Making

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market ResearchBusiness ValuationProduct Development LifecycleCompetitive AnalysisProgram ManagementAnalytical SkillsFinancial AnalysisBusiness Case DevelopmentVoice-of-Customer InsightsContinuous Improvement

Soft Skills

CommunicationCollaborationLeadership

Industry Keywords

Medical DeviceMedical TechnologyLife SciencesR&DSalesMatrix Organization

About the role

Key responsibilities & impact

Lead upstream marketing strategy for navigation technology in the shoulder reconstruction space, owning the full product development lifecycle from charter through commercial launch and continuous improvement
Define product vision, value proposition, and go-to-market strategy, supported by robust market research, customer intelligence, and competitive analysis
Develop compelling business cases including market sizing, financial modeling, and business valuations to drive investment decisions
Engage directly with surgeons and key opinion leaders to capture voice-of-customer insights that shape product requirements and development priorities
Serve as the upstream marketing lead within cross-functional teams spanning R&D, Regulatory, Clinical, Sales, and Finance, ensuring alignment from development through commercialization
Communicate strategy and progress to senior leadership through clear, data-driven business storytelling and executive presentations
Apply program management discipline to maintain milestones, timelines, and deliverables across the portfolio
Support post-launch continuous improvement by incorporating field feedback and clinical data to evolve the navigation platform

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Engineering, Life Sciences, or a related field
5+ years of progressive business experience in marketing, R&D, sales, or a related function
Experience in the medical device or medical technology industry
Demonstrated ability to lead complex, cross-functional initiatives in a matrixed organization
Strong analytical skills with experience in data-driven decision making and financial analysis
Proven ability to develop and execute go-to-market strategies

Benefits

Comp & perks

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year