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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in producing high-volume, human-first content across various formats while leveraging AI tools for efficiency. Proven ability to build scalable systems and workflows for content creation and paid media campaigns targeting B2B e-commerce and DTC operators.
Highest-signal resume keywords
Content ProductionPaid Media ManagementAI Tool UtilizationWorkflow OptimizationB2B Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationCampaign ManagementData AnalysisPerformance OptimizationEmail MarketingVideo ProductionAd CopywritingLanding Page DevelopmentSocial Media AdvertisingMetrics Tracking
Soft Skills
Creative ThinkingGrowth MindsetAdaptabilityCollaborationProblem Solving
Tools & Technologies
Meta AdsLinkedIn AdsReddit AdsAI Content ToolsContent Management SystemsAnalytics PlatformsEmail Marketing SoftwareVideo Editing SoftwareDesign ToolsProject Management Tools
Industry Keywords
B2B MarketingE-commerceDTCContent MarketingGrowth MarketingDigital AdvertisingCustomer Acquisition CostLead GenerationContent StrategyPerformance Marketing
About the role
Key responsibilities & impact- Produce a high volume of content across formats - short-form video, long-form YouTube, static and video ads, LinkedIn posts, written pieces, landing page and email creative - using AI tooling to multiply your output well beyond what a traditional content team can match.
- Build the factory: repeatable systems and workflows (AI tooling, templates, freelancers, repurposing pipelines) so content scales without linearly scaling headcount.
- Run and optimize paid ads directly off the content you create (Meta, LinkedIn, Reddit, and beyond) - launch, test, read the data, iterate, kill losers, scale winners.
- Turn our raw material - product stories, customer wins, founder POV, data insights - into a constant stream of native, on-brand content.
- Move fast and ship daily, treating volume plus iteration speed as the advantage.
Requirements
What you’ll need- Equal parts creator, growth marketer, and operator - you've personally produced content *and* run the ads behind it, and you're happiest doing both.
- A track record of shipping high-volume, human-first content across multiple formats, with the receipts to show it moved a metric (pipeline, demos, CAC, signups).
- Hands-on paid media experience across Meta, LinkedIn, and similar - you can build campaigns, read performance data, and reallocate spend without waiting on anyone.
- AI-native by default - you instinctively reach for AI tools to produce, repurpose, and scale content end-to-end, without leaning on agencies, contractors, or a design team to get work out the door.
- A systems builder - you think in workflows and pipelines, not one-off deliverables, and you're energized by building the engine, not just feeding it.
- Founder mentality - you're here to build a function from 0→1, not inherit an existing team, playbook, or process.
- Comfort creating for a B2B audience of e-commerce and DTC operators - you understand what they care about and can speak their language natively.
Benefits
Comp & perks- Base depends a lot on the person but we reward A players
- Equity included
