Senior Manager, Brand Marketing, E&E

Match Group

Senior Manager of Brand Marketing leading brand strategy for Match Group. Partnering with cross-functional teams and focusing on brand differentiation for adults 45+.

Posted 7/6/2026full-timeLos Angeles • California • 🇺🇸 United StatesSenior💰 $140,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy development, integrated marketing execution, and consumer insight translation, with a focus on driving brand performance and growth. Possesses strong cross-functional leadership abilities and analytical skills to manage multiple workstreams effectively.

Highest-signal resume keywords

Brand MarketingIntegrated MarketingConsumer Insight TranslationCross-Functional LeadershipAnalytical Rigor

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand Strategy DevelopmentCampaign ExecutionConsumer Insight AnalysisPerformance MeasurementProduct MarketingCreative StorytellingStrategic ThinkingKPI TrackingMarketing Program ManagementDigital Platform Experience

Soft Skills

Organizational SkillsJudgmentCollaborationOwnershipCommunication

Industry Keywords

Consumer AppsHigh-Growth BrandsBrand StewardshipAudience EngagementMarketing Strategy

About the role

Key responsibilities & impact

Drive development of Match’s brand strategy, positioning, and annual narrative across campaigns, launches, and key member touchpoints.
Define the consumer truth for Match, with particular focus on the needs, motivations, and emotional drivers of adults 45+.
Write clear, insight-driven briefs that align teams around the audience, problem to solve, and story to tell.
Serve as a strong day-to-day brand steward, ensuring Match shows up with clarity, relevance, and consistency across channels and experiences.
Close partnership with Research & Insights on understanding core user segments and translating those insights into actionable brand & product strategies.
Lead integrated marketing programs across brand campaigns, product launches & PR moments
Partner with creative, social, PR, and external agencies to brief the work, steward execution, and ensure output ladders back to the brand strategy.
Work closely with the product team to help shape the product roadmap and storytelling, ensuring features are inherently connected to the brand strategy and are launched as meaningful brand moments.
Translate brand strategy into product and feature messaging that is clear, motivating, and rooted in member value.
Manage the brand with a general-manager mindset - tracking business performance, KPIs, and brand health alongside campaign execution.
Partner with media and growth teams to connect brand and performance efforts to the same core brief and business objective.
Define success metrics, measure performance across brand activity, and use results and learnings to improve future strategy.
Bring analytical rigor to decision-making, using qualitative and quantitative inputs to refine investment, improve acquisition efficiency, and drive long-term growth.

Requirements

What you’ll need

6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing, ideally within consumer apps, digital platforms, or high-growth consumer brands.
Strong experience leading IATs and large scale campaigns from strategy through execution, with strong judgment across creative, channel, and audience decisions.
Strong cross-functional leadership skills and experience partnering across product, creative, insights, media, PR, and growth.
A balance of strategic thinking, creative storytelling, and analytical rigor.
Experience translating consumer insight into strong briefs, differentiated brand strategy, and integrated marketing plans.
Strong understanding of how brand and performance work together to drive both immediate impact and long-term growth.
Strong organizational skills, comfort managing multiple workstreams, and the ability to operate with ownership in a dynamic environment.

Benefits

Comp & perks

Unlimited PTO (with no waiting period), 10 annual Wellness Days
Time off to volunteer and charitable donations matching
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy