Content Specialist

Nor-Cal Pipeline Services

Content Specialist storytelling for infrastructure services at Legacy Utility Group. Creating engaging content and managing social media for brand recognition and visibility.

Posted 6/20/2026full-timeDallas • Texas • 🇺🇸 United StatesJunior💰 $31 - $33 per hourWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

content creationsocial media contentgraphic designvideo editingstorytellingwritingcontent strategyinterviewingB2B marketingtranslating technical work

Soft Skills

persistenceproactive communicationrelationship buildingengagementclear communicationconcisenesscreativityadaptabilitycollaborationinsight extraction

Tools & Technologies

CanvaAdobeCapCutLinkedInInstagramcontent management systemsvideo platformsgraphic design softwaresocial media platformsperformance analytics tools

Industry Keywords

constructioninfrastructureindustrialB2Bbrand standardsvisual contentfield teamsinternal storytellingcompany culturecontent themes

About the role

Key responsibilities & impact

Develop and publish 3–5 social media posts per week across multiple platforms (LinkedIn, Instagram, etc.)
Create supporting graphics, short-form videos, and visual content (Canva, Adobe, CapCut, etc.)
Ensure all content aligns with each brand’s voice, tone, and visual standards
Proactively collect photos, videos, and updates from field teams across multiple regions
Build relationships with project managers, superintendents, and crews to source content
Follow up consistently with field teams to capture content—this role requires persistence and proactive communication
Translate field activity into simple, engaging stories for external audiences
Conduct weekly interviews with internal SMEs
Ghostwrite LinkedIn posts, articles, and insights on behalf of leadership and technical experts
Identify and develop repeatable content themes that position Legacy brands as industry authorities
Support internal storytelling that celebrates crews, projects, and company wins
Help communicate key updates, milestones, and initiatives across the organization
Reinforce company culture through consistent, authentic content
Ensure all content aligns with established brand standards and messaging
Work directly with the CMO to execute and refine content strategy
Provide recommendations based on performance, feedback, and field insights

Requirements

What you’ll need

1–5 years in marketing, communications, or content creation
Experience in construction, infrastructure, or industrial industries is a plus—but not required
Strong writing and storytelling ability (clear, concise, engaging)
Ability to translate technical work into simple, engaging language
Experience creating social media content (B2B preferred, construction a plus)
Basic graphic design and video editing skills (Canva, Adobe, CapCut, etc.)
Comfortable interviewing and extracting insights from technical professionals
Ability to visit job sites occasionally and work in outdoor environments as needed

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Professional development
Drug-free workplace