PMA Canada

Account Manager

• Lead the Establishment and Development of the PMA Portfolio
• Accountability for Delivery of Business Objectives
• Expanding Consumer Access of PMA Brands through Head Office Coverage
• Annual NSV & Depletion Outcome vs Target by Brand Expression
• Minimum Execution Standard (MES) Outcomes vs Target by Brand Expression
• Shopper Conversion Driver (SCD) Outcomes vs Target by Brand
• Development by Brand Expression & Banner for Lockdown Meetings
• Business Unit Performance Review Sessions with the Regional Sales Director
• Monthly Scorecard on Key Business Metrics & Competitive Gaming
• Annual Customer Development Business Plan by Category
• Collaborative Phased Monthly Shipment Forecast by SKU
• Investment Control within Budget by Brand Expression

Key Account Manager

Brand Manager

• Deliver Commercial Results: Strong commercial acumen to deliver on Brand Depletions (Sales), Market Share & Brand ROI (at the level of Can $ income less A&P), Budget Management etc...
• Brand Owner Engagement: Proactively engages the Brand Owner team and Director, Brand Development to align on annual Brand Plans and Activations within brand guidelines.
• Create and deliver activity plans from aligned consumer strategies and insights and provide direction, tools and materials for activation.
• Deliver clear brand communication & activation strategies that drive brand growth, image & equity.
• Engage with supplier to deliver and manage innovation pipeline and launch plans for Canada.
• Ensure effective management of assigned budgets, collaborating with Trade Development Team/Regional Sales.
• Deliver the brand / portfolio brand plan and activities on budget.
• Conduct measurement and evaluation of Above the Line (A.T.L.) and Below the Line (B.T.L) campaigns.
• Be the direct point of contact for assigned brand owners / suppliers/ 3rd parties and foster strong relationships.
• Deliver monthly/quarterly reporting, performance tracking, A&P reconciliation for assigned brands.
• Drive and measure brand performance in conjunction with supplier KPIs.
• Lead and manage a diverse network of agencies, while ensuring alignment to brand strategies and business objectives.
• Responsible for maintaining consistency of brand messaging and presentation.
• Collaborate with internal stakeholders to deliver brand plan initiatives and execution.
• Coach, motivate and develop Brand Ambassadors & Promotion Co-coordinators as applicable.
• Manage Brand Ambassador to ensure optimal consumer engagement, trade partner education, execution of sampling programs, and relationship building that builds brand awareness for Retail and On-Premise accounts.

Business Analyst

• Join a dynamic, data-driven team as a Business Analyst specializing in spirits wine and beer sales analytics.
• Drive the end-to-end reporting and analytics process for spirits, wine and beer portfolio.
• Harness advanced analytical methods and large datasets to deliver real-time insights that inform sales strategies, maximize growth opportunities, and optimize brand performance.
• Partner with cross-functional teams to translate data into actionable recommendations, ensuring all programs are executed against defined KPIs and business objectives.
• Lead the design and delivery of advanced analytics, dashboards, and reporting for the spirits, wine, and beer portfolio.
• Work closely with provincial sales leadership and liquor board contacts to assess the success of retail and on-premises initiatives.
• Deliver clear recommendations to enhance execution and drive incremental sales in spirits, wine and beer.
• Collaborate with internal partners, including finance, commercial planning, net revenue management, and customer marketing, to deliver reporting as needed to further the needs of the business and promote continuous improvement.
• Support and collaborate with Sales and Marketing for their business review needs by gathering data and insights.