Marketing Content Specialist

Salve.Inno

Marketing Content Specialist creating high-quality technical content for B2B audiences in an innovative technology environment. Collaborating with product, engineering, and commercial teams to drive brand awareness and lead generation.

Posted 6/28/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating high-quality technical content tailored for both technical and business audiences, with a strong focus on SEO optimization and digital marketing strategies. Proficient in using content management systems and analytics tools to enhance content performance and align messaging with business objectives.

Highest-signal resume keywords

Technical Content CreationSEO OptimizationWordPressGoogle Analytics (GA4)Canva

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical WritingContent StrategyDigital MarketingVideo ScriptingData Analysis

Soft Skills

CollaborationOrganizational SkillsStakeholder ManagementCreativityProactivity

Tools & Technologies

WebflowFigmaContent Management SystemsAnalytics PlatformsVisual Design Tools

Industry Keywords

B2B MarketingRoboticsIndustrial AutomationUAV SystemsTechnical Decision-Makers

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Create high-quality technical content including blog articles, case studies, whitepapers, website content, user guides, reports, and product documentation.
Translate complex engineering concepts into clear, engaging content for both technical and business audiences.
Produce SEO-optimized content to improve organic visibility and establish technical authority.
Ensure technical accuracy across all published content.
Develop product-focused content for websites, social media, and digital marketing campaigns.
Maintain and update website content using CMS platforms such as WordPress or Webflow.
Support product launches, webinars, and marketing campaigns with engaging content.
Collaborate with commercial teams to align messaging with business objectives.
Create visual assets including diagrams, infographics, presentations, and product illustrations using Canva or Figma.
Produce and edit short-form videos, product demonstrations, walkthroughs, and promotional content.
Develop storyboards and scripts for technical product videos.
Monitor content performance using Google Analytics (GA4) and other analytics platforms.
Optimize content based on SEO best practices, user behavior, and campaign performance.
Continuously improve content strategy through data-driven insights.

Requirements

What you’ll need

Minimum 5 years of experience in technical content creation with a strong marketing focus.
Experience within a technical B2B environment such as robotics, drones, industrial automation, or related industries.
Proven ability to communicate complex technical concepts clearly.
Strong understanding of SEO and digital content marketing.
Experience with WordPress or Webflow.
Proficiency with Canva, Figma, or similar design tools.
Experience using Google Analytics (GA4) and content performance metrics.
Ability to script or storyboard technical product demonstration videos.
Knowledge of UAV systems, robotics, industrial automation, sensors, or hardware products.
Experience creating content for engineers, operators, or technical decision-makers.
Understanding of hardware, electronics, or industrial technologies.
Highly autonomous with excellent organizational skills.
Strong collaboration and stakeholder management abilities.
Commercial mindset with an understanding of B2B sales processes.
Creative, proactive, and detail-oriented.

Benefits

Comp & perks

Permanent employment contract
Fully remote position within the UK
High level of autonomy and ownership
Opportunity to work with innovative industrial and technology products
Cross-functional collaboration with engineering, product, and commercial teams
Dynamic, fast-growing technology environment