Senior Director, Head of Insights & Marketing Analytics

Santander

Senior Director leading marketing analytics and insights strategy at Santander. Collaborating across teams to drive data-driven business growth.

Posted 6/19/2026full-timeNew York City • Florida, Massachusetts, New York • 🇺🇸 United StatesSenior💰 $172,500 - $310,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

marketing analyticsmeasurementinsights strategymarketing effectiveness measurementexperimentationincrementality testingMarketing Mix Modelingcustomer insightsmarket researchdigital marketing data science

Soft Skills

leadershipcommunicationinfluencedecision-makingteam buildingstrategic partnershipexecutive communicationcollaborationanalytical thinkingproblem-solving

Tools & Technologies

performance dashboardmarketing measurement architecturedata visualization toolsanalytics platformscustomer relationship management (CRM)business intelligence toolsA/B testing toolsdata analysis softwarestatistical analysis softwaremarketing automation tools

Certifications & Qualifications

Bachelor’s degree in quantitative fieldMaster’s degree in Quantitative MarketingMaster’s degree in Data ScienceMaster’s degree in StatisticsMaster’s degree in Economics

Industry Keywords

incrementality measurementsgeo testingholdout testinglift studiesbrand healthperformance KPIscustomer lifetime valuerevenue growthupper-funnel impactlower-funnel outcomes

About the role

Key responsibilities & impact

Lead and define the end-to-end marketing analytics, measurement, and insights strategy for Openbank and Santander US
Build and develop a high-performing team of analytics leaders, data scientists, and customer/market insights professionals
Serve as a trusted strategic partner to the CMO and broader Marketing leadership, translating data and insights into clear, actionable decisions
Design and own a comprehensive marketing effectiveness framework that links marketing activity to incremental customer, revenue, and lifetime value outcomes
Own the marketing measurement architecture across paid, owned, and earned channels
Develop and maintain a CMO-level performance dashboard that provides a clear, executive view of ROI, efficiency, and growth impact
Establish best-in-class incrementality measurements, including experimentation, geo and holdout testing, lift studies, and Marketing Mix Modeling (MMM)
Partner with Brand and Media teams to measure and understand brand health, perception, and drivers of consideration, connecting upper-funnel impact to lower-funnel outcomes

Requirements

What you’ll need

15-20 years of experience in marketing analytics, insights, growth analytics, or digital marketing data science
Deep expertise in marketing effectiveness measurement, including experimentation, incrementality testing, and Marketing Mix Modeling
Experience leading customer insights / market research functions (quantitative and qualitative)
Strong understanding of digital marketing channels and performance KPIs
Proven experience building and leading high-performing, multidisciplinary teams
Executive-level communication skills with the ability to influence senior stakeholders and drive decision-making.
Bachelor’s degree or equivalent experience in a quantitative field
Master’s degree in Quantitative Marketing, Data Science, Statistics, Economics, or related discipline - Required

Benefits

Comp & perks

Competitive salary
Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development opportunities