Manager, 1:1 Communications Measurement & Growth

TELUS

Manager of 1:1 Communications Measurement & Growth at TELUS, driving marketing innovation through measurement and reporting strategies. Focused on optimizing communication channels for better sales and campaign results.

Posted 6/17/2026full-timeToronto • 🇨🇦 CanadaSeniorLead💰 CA$109,000 - CA$202,000 per yearWebsite

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Hard Skills

marketing measurementreportinganalyticsCRMlifecycle marketingcampaign optimizationconversionincrementalitycampaign ROIchannel attribution

Soft Skills

stakeholder managementbusiness judgmentcommunication skillsteam leadershipoperating in ambiguitybuilding measurement structuremoving work forwardperformance-driven mindset

Tools & Technologies

LookerTableau

Certifications & Qualifications

Bachelor’s degreeMBA

Industry Keywords

1:1 communicationscustomer targetingjourney optimizationcross-channel campaign execution

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own the measurement and reporting discipline for 1:1 communications across channels
Define and own the measurement framework for 1:1 communications
Ensure the team has the right metrics and measurement structure to support data-driven business decisions
Use reporting and analytics tools such as Looker and Tableau to interpret performance
Lead the performance and optimization agenda for 1:1 communications across multiple channels
Monitor campaign, portfolio, and channel performance to identify optimization opportunities
Translate performance insights into clear recommendations on targeting, channel mix, journey design, customer experience, and expected business impact
Lead direct reports and broader cross-functional team members involved in 1:1 campaign measurement, reporting, and optimization

Requirements

What you’ll need

8+ years of relevant experience in marketing measurement, reporting, analytics, CRM, lifecycle marketing, 1:1 communications, campaign optimization, or a related field
Proven ability to own measurement end-to-end
Deep understanding of campaign measurement concepts including conversion, incrementality, campaign ROI, and channel attribution
Strong reporting and data fluency, with hands-on experience in Looker, Tableau, or similar tools
Strong understanding of 1:1 communications, lifecycle marketing, customer targeting, journey optimization, and cross-channel campaign execution
Strong stakeholder management, business judgment, and communication skills
Experience leading teams, pods/squads, or complex cross-functional initiatives
Ability to operate in ambiguity, build measurement structure, and move work forward in a fast-paced, performance-driven environment
Bachelor’s degree or similar post-secondary degree; an MBA or background in marketing analytics, strategy, consulting, or business transformation is highly valued

Benefits

Comp & perks

Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills