Traliant

Marketing Operations

• Build, launch, and optimize email campaigns, nurture programs, newsletters, webinar promotions, and event communications.
• Create, edit, and refine email copy that aligns with our brand voice and campaign objectives.
• Manage the end-to-end email production process, including audience selection, QA, scheduling, deployment, and performance reporting.
• Monitor email deliverability, inbox placement, and compliance with email marketing best practices to maximize engagement and campaign success.
• Manage email production from concept through QA, deployment, and reporting.
• Ensure email deliverability and adherence to email marketing best practices.
• Optimize automated lifecycle programs that engage prospects and customers throughout the buyer journey, from lead nurture through customer retention and expansion.
• Design audience segmentation and personalization strategies to deliver relevant content based on prospect behavior, demographics, and lifecycle stage.
• Build nurture programs that support lead conversion, onboarding, customer engagement, and renewal initiatives.
• Analyze lifecycle program performance and continuously improve workflows, content, and customer journeys through A/B testing, reporting, and data-driven optimization.
• Build and maintain automated workflows, lead nurture programs, forms, landing pages, lead scoring models, and campaign assets within HubSpot.
• Help lead our migration from Salesforce Pardot to HubSpot Marketing Hub, including campaign recreation, testing, optimization, documentation, and QA.
• Partner with Marketing Operations to improve lifecycle automation, lead routing, and campaign attribution.
• Maintain marketing database health and ensure campaign data integrity.
• Troubleshoot automation issues and proactively recommend process improvements.
• Support Salesforce and HubSpot integrations to ensure accurate lead flow and reporting.
• Analyze campaign performance and recommend optimizations that improve engagement, conversion rates, and pipeline contribution.

Marketing Automation, Lifecycle Marketing Manager

Customer Success Manager

• Manage a portfolio of clients, ensuring customer retention and high satisfaction
• Own overall relationship with assigned clients, which includes increasing adoption, ensuring retention, and continuous showcase of value
• Drive customer interaction across the customer lifecycle to ensure adoption of products, expansion opportunities, and retention
• Deliver client business reviews to measure progress, assess key trends and emphasize value

General Counsel

• Own Traliant's handbook service
• Create, review, revise and update employee handbooks
• Provide guidance to clients on workplace policies
• Create EEO policy and handbook reviews and meet with potential clients to discuss
• Serve as the Legal Compliance subject matter expert (SME) for specific legal and compliance topics
• As SME, take shared ownership of course creation
• Draft, review, revise and update scripts for training content, from longer online courses to Tik Tok style micro trainings
• Review pre-release course builds to flag edits and errors
• Prepare or review materials to educate sales team members on course content and compliance requirements
• Prepare or review content-related marketing materials like course pages, fact sheets and other resources, particularly as to legal compliance related elements
• As SME, provide compliance guidance to clients, prospective clients and internal team members
• As SME, create marketing content by drafting articles and preparing and presenting webinars on current legal topics

Compliance Counsel

Account Executive

• Own and drive self-sourced pipeline (~20%) development through outbound prospecting strategies
• Partner with SDRs (~80%) to align on outbound target accounts, messaging, and sequencing strategies
• Run thorough, insight-led discovery conversations to uncover business pain
• Build multi-threaded relationships across target accounts
• Maintain accurate CRM hygiene
• Meet or exceed monthly, quarterly, and annual new business quotas

Account Executive, Outbound

Product Manager

• Own the full cycle of product discovery and delivery
• Conduct ongoing customer interviews and discovery sessions
• Analyze customer signals across various data sources
• Use AI tools daily for research, synthesis, and competitive analysis
• Define and maintain a product roadmap
• Write detailed, spec-driven feature definitions
• Work alongside designers and engineers to move features from concept to shipped
• Partner with Customer Success and Sales
• Monitor post-release performance and iterate based on data
• Communicate roadmap priorities clearly

Full-stack Engineer

• Build end-to-end features across full stack
• Engage in architecture design conversations
• Integrate LLM APIs and AI tooling into product features
• Collaborate with product and UX teams
• Conduct thorough code reviews and mentor peers
• Work confidently with AWS services and containerized infrastructure
• Diagnose and resolve complex defects

Marketing Automation, Lifecycle Marketing Manager

Customer Success Manager

Compliance Counsel

Account Executive, Outbound

Product Manager

Senior Full Stack Engineer