Head of Direct Marketing – Credit Card Acquisitions

U.S. Bank

Head of Direct Marketing managing strategies for customer acquisition in U.S. Bank’s credit card portfolio.

Posted 6/16/2026full-timeMinneapolis • Minnesota, New York, Pennsylvania • 🇺🇸 United StatesLead💰 $193,035 - $227,100 per yearWebsite

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Hard Skills

customer acquisition strategiesadvanced segmentationmodeling techniquesAI model developmentanalyticspaid digital media campaignsconversion rate optimizationcampaign data analysisKPI reporting

Soft Skills

leadership abilitiesstrategic management skillsverbal communication skillswritten communication skillsanalytical skillsdecision-making skillsproblem-solving skillstactdiplomacypeople skills

Tools & Technologies

ConnectedTVLinear TVpaid socialorganic socialpaid searchdisplay advertisinginfluencer marketingPRaffiliate marketingemail campaigns

Certifications & Qualifications

BA in financeMBA in financeBA in accountingMBA in accounting

Industry Keywords

banking experienceregulatory compliancecustomer insightslead generationdirect mail campaigns

About the role

Key responsibilities & impact

Lead the development and execution of customer acquisition strategies for the credit card portfolio.
Create and refine target audiences using advanced segmentation and modeling techniques.
Guide the team in building and optimizing deepening and prospecting models to maximize acquisition effectiveness, with experience in leveraging AI model development and analytics.
Manage all paid digital media campaigns, including ConnectedTV, Linear TV, paid social, organic social, paid search, display advertising, influencer, and PR.
Oversee affiliate marketing partnerships to expand reach and drive qualified leads.
Direct the planning and execution of direct mail and email campaigns to support acquisition goals.
Optimize website content and user experience for improved conversion rates and lead generation.
Analyze campaign data, customer insights, and conversion metrics to inform decision-making and report on KPIs to executive leadership.
Lead a high-performing team that influences and fosters a collaborative environment across the organization.
Ensure compliance with corporate policies and regulatory requirements.

Requirements

What you’ll need

10+ years of banking experience
5+ years of management experience
BA/MBA in finance, accounting, or other related field
Well-developed leadership abilities and strategic management skills
Knowledge of unit(s) and relation to industry
Well-developed verbal and written communication skills
Well-developed analytical, decision-making and problem-solving skills
Considerable tact, diplomacy and people skills.

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law