Senior Account Based Marketing Manager

UiPath

Senior Account Based Marketing Manager at UiPath driving strategic initiatives targeting high-value enterprise accounts. Collaborating with Sales and Customer Success teams to create personalized campaigns that accelerate growth.

Posted 7/1/2026full-timeRemote • California, Florida, New Jersey, Pennsylvania, Texas, Washington • 🇺🇸 United StatesSenior💰 $150,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing Account Based Marketing (ABM) strategies, leveraging data analytics to optimize campaign performance and drive revenue growth. Proficient in managing multi-channel marketing initiatives and collaborating with cross-functional teams to create impactful marketing assets.

Highest-signal resume keywords

Account Based Marketing (ABM)B2B Marketing ExperienceMarketing Automation PlatformsAnalytical SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

ABM MethodologiesCampaign Performance AnalysisContent DevelopmentKPI EstablishmentBudget Management

Soft Skills

Communication SkillsPresentation Skills

Tools & Technologies

Marketo6senseGenerative AI Platforms

Industry Keywords

Enterprise SoftwareTechnology CompaniesPipeline GenerationRevenue Attribution

About the role

Key responsibilities & impact

Develop and execute comprehensive ABM strategies for tiered strategic accounts
Partner with sales leadership to identify, prioritize, and build account plans for strategic accounts
Create personalized marketing campaigns that align with account-specific business objectives and buying journeys
Design and implement multi-channel engagement strategies including digital, events, direct mail, and executive engagement working with various stakeholders and departments
Orchestrate integrated campaigns across email, social media, content, events, and advertising
Develop account-specific content and messaging that resonates with key stakeholders and decision-makers
Manage campaign budgets and optimize investments across channels for maximum ROI
Track and report on campaign performance, pipeline influence, and revenue impact
Work closely with BDRs, Field Marketing, and Customer Success, Account Executives to align on account strategies
Collaborate with Content, Product Marketing, and Creative teams to develop compelling account-specific assets
Partner with Marketing Operations to ensure proper tracking, attribution, and reporting
Establish KPIs and success metrics for ABM programs
Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop personalized, high-performing content for account-based marketing programs; analyze content performance metrics and engagement data to continuously optimize messaging, creative assets, and campaign effectiveness across target account segments
Analyze campaign performance and provide actionable insights for continuous improvement
Leverage intent data, engagement metrics, and sales feedback to refine targeting and messaging
Report on pipeline generation, velocity, and revenue attribution

Requirements

What you’ll need

5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing
Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies
Deep understanding of ABM methodologies, tools, and best practices
Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g., 6sense)
Strong analytical skills with ability to interpret data and translate insights into action
Excellent project management skills with ability to manage multiple campaigns simultaneously
Outstanding communication and presentation skills
Candidates must be authorized to work in the United States for this role

Benefits

Comp & perks

Offers Equity
$20 Bonus