Head of Global Brand Social

Xero

Director of Brand Social turning regional presence into a global social engine at Xero. Overseeing content strategy and brand voice across markets and managing global teams.

Posted 6/29/2026full-timeSan Mateo • California • 🇺🇸 United StatesLead💰 $182,000 - $228,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading global social strategies, managing complex content production ecosystems, and leveraging data to inform strategic decisions. Proven ability to connect organic social initiatives with performance marketing to enhance brand loyalty and market presence.

Highest-signal resume keywords

Global Social StrategyB2B SaaS ExperienceYouTube Channel StrategyContent Production ManagementData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Organic Social StrategyContent CreationCommunity ManagementPerformance MarketingInfluencer MarketingContent Supply Chain ManagementData AnalysisMeasurement FrameworksMulti-Market Program ManagementSocial Media Strategy

Soft Skills

LeadershipCollaborationTrust BuildingAdaptabilityCommunication

Industry Keywords

FintechB2BSocial MediaContent EcosystemGlobal MarketingBrand VoiceCustomer LoyaltyMarket NuanceAgency ManagementInfluencer Networks

About the role

Key responsibilities & impact

Turn our strong regional presence and growing influencer programmes into a coherent, global social engine.
Own the organic social strategy across all channels.
Ensure our brand voice is dominant in every market while deepening loyalty with our existing customers.
Oversee the global social content supply chain and manage internal teams, agency partners, and external creators.
Bridge the gap between organic content and performance marketing to maximize reach.
Lead a global team focused on content creation, community management, and advocacy.
Partner closely with regional social experts and performance marketing team to align global programmes with local market nuance.

Requirements

What you’ll need

Extensive experience leading multi-market social programmes, ideally within a B2B SaaS or fintech environment.
A background in building and scaling YouTube channel strategies for both long-form and short-form content.
Ability to manage complex content production ecosystems involving agencies and influencer networks.
Sophisticated understanding of how to use data and measurement frameworks to tell a story and drive strategic decisions.
Skills to connect organic social efforts to performance marketing pipelines.
Ability to thrive when navigating global, matrixed organisations and building trust across diverse regions and functions.

Benefits

Comp & perks

Medical, dental, vision, 401(k) match, and 21 days PTO
10 days of Wellbeing leave
5 days of Xtra Leave
1 volunteer day
12 paid holidays
paid parental leave