Archetype

Account Executive

• You serve as the strategic lead and senior advisor to clients, building trusted relationships with senior stakeholders.
• You lead the development and execution of integrated communications strategies ensuring alignment with client business objectives.
• You oversee multiple account teams, ensuring high quality delivery, strong team performance across your portfolio and operational discipline.
• You actively drive organic growth within your portfolio and actively contribute to new business development including pitch leadership and proposal strategy.
• You mentor and coach senior team members, fostering a culture of accountability, collaboration and high performance.
• You stay ahead of industry trends and translate insight into innovative thinking that strengthens client strategies.
• You manage complex stakeholder environments and act as an escalation point for client issues, ensuring swift resolution and long-term relationship stability.

PR Account Director

Content Writer

• Write and edit high-quality long-form and short-form content across multiple formats.
• Develop thought leadership articles, bylined pieces, whitepapers, reports, blogs, case studies, website copy, and executive opinion pieces.
• Create concise content including press releases, media pitches, social media copy, newsletters, emailers, and messaging documents.
• Research industry trends, technology innovations, and corporate developments to create relevant and engaging content.
• Collaborate with account teams to understand client objectives and translate them into impactful content.
• Adapt tone, style, and messaging for different industries, audiences, and communication channels.
• Ensure all content is accurate, well-structured, grammatically sound, and aligned with brand guidelines.
• Manage multiple projects simultaneously while meeting tight deadlines.

Copywriter

• Support the development and delivery of content across campaigns, digital platforms and branded communications.
• Write compelling short-form content across social media, websites, landing pages and campaign assets, ensuring messaging is clear, engaging and aligned to campaign objectives.
• Develop campaign messaging, content frameworks, hooks and taglines that strengthen creative concepts and support broader campaign goals.
• Create video scripts and frame-by-frame storyboards for short-form digital and social content.
• Adapt tone of voice, messaging and content structure across different audiences, industries and channels while maintaining consistency and brand integrity.
• Provide content direction, creative input and social content ideas that help campaigns stand out and connect with their intended audience.
• Collaborate with creative, strategy and account teams to ensure content aligns with campaign objectives, audience insights and brand requirements.
• Support the development of long-form content including articles, reports, blogs, thought leadership pieces, executive content and website copy.

Freelance Content, Copywriter

Public Relations

• (Pers)events organiseren
• Rapportages maken en bijhouden
• Pitchen naar lokale, regionale en nationale media
• Media- en influencerrelaties coördineren
• Content schrijven (social posts, persberichten)
• Meedenken in brainstorms en creatieve plannen
• Projecten ondersteunen waar nodig

PR Stagiaire

• Drive media relations programs that generate consistent coverage, executive visibility opportunities, and thought leadership placements
• Develop creative pitches tied to cybersecurity trends, threat intelligence, AI, risk management, privacy, and emerging technology conversations
• Build and maintain relationships with business, technology, cybersecurity, and industry trade media
• Draft press releases, bylines, blogs, messaging documents, briefing materials, award submissions, and executive communications
• Monitor the cybersecurity, technology, and business landscape to identify proactive storytelling opportunities and emerging issues
• Manage multiple projects simultaneously, ensuring deadlines, deliverables, and client expectations are met
• Lead development of meeting agendas, status reports, action trackers, and client updates
• Provide thoughtful recommendations and day-to-day counsel to clients
• Support executive thought leadership programs, speaking opportunities, and industry event strategies
• Review junior staff work, providing feedback, coaching, and mentorship
• Collaborate across earned, owned, social, and content programs to deliver integrated communications campaigns
• Participate in new business opportunities through research, proposal development, brainstorms, competitive analysis, and pitch presentations
• Contribute fresh ideas that help clients and prospects navigate evolving cybersecurity and technology narratives
• Champion the use of AI tools and emerging tech to enhance writing, research, and content production efficiency

Senior Account Executive

Account Manager

• Understand complex B2B audiences, build trusted relationships with client stakeholders, and help turn business objectives into effective digital campaigns.
• Be the main day-to-day contact for key client accounts, managing communications, status meetings, expectations and project delivery.
• Build strong relationships with client stakeholders, developing a clear understanding of their business, audiences, objectives and internal pressures.
• Lead the planning, management and optimisation of organic social activity for B2B technology clients including: developing content calendars, writing and reviewing copy, briefing creative assets, managing publishing schedules, monitoring performance and reporting on results.
• Understand how social content performs across B2B channels, particularly LinkedIn, and be able to balance brand, audience relevance, creativity and measurable performance.
• Support and manage paid media campaigns across platforms such as LinkedIn Ads, Google Ads and other relevant B2B media channels.
• Be responsible for campaign setup, optimisation, budget pacing, performance monitoring and reporting.
• Use data to identify insights, improve performance and make recommendations to clients.
• Work closely with senior team members to help develop campaign plans, media recommendations and social strategies for B2B technology clients.
• Contribute audience insight, platform knowledge, creative ideas and performance learnings to shape effective campaign approaches.
• Help identify opportunities to improve, expand or evolve client work which may include recommending new channels, content formats, paid media tests, reporting improvements or additional services that support the client’s wider business objectives.

Digital Account Manager

• Manage the day-to-day delivery of paid social campaigns across a portfolio of client accounts, ensuring campaigns are executed effectively and delivered against agreed objectives.
• Support the planning, setup, execution, optimisation and reporting of paid social campaigns across platforms including LinkedIn and Meta.
• Contribute to media planning, campaign frameworks, audience targeting approaches and budget recommendations under the guidance of senior team members.
• Manage campaign operations across active client accounts, ensuring campaigns are running efficiently and delivering against agreed KPIs.
• Act as a day-to-day client contact for campaign-related queries, providing clear communication, performance updates and recommendations.
• Build and manage campaigns within platform environments, including audience setup, creative trafficking, bid management and optimisation.
• Analyse campaign performance data and develop reports that translate results into clear insights and actionable recommendations.
• Support the development of campaign assets, ad copy variations, audience segmentation documentation and campaign briefs.
• Monitor platform updates, digital trends and competitor activity, identifying relevant opportunities for clients.
• Conduct research to support campaign planning, audience development and market insights.
• Contribute to pitch materials, proposals and new business opportunities as required.

• Support day-to-day execution across multiple technology client accounts
• Build and maintain media lists, editorial calendars, activity trackers, and briefing materials
• Draft press releases, media pitches, bylines, award submissions, and other client-facing content
• Conduct proactive media outreach and help secure meaningful coverage in business, technology, and trade publications
• Monitor industry trends, competitive activity, and breaking news to identify storytelling opportunities
• Participate in client meetings, providing updates, insights, and recommendations
• Manage projects from kickoff through completion while ensuring deadlines are met
• Develop social media content and support integrated communications campaigns
• Coordinate media briefings, interviews, speaking opportunities, and event logistics
• Track, analyze, and report on campaign results and media coverage
• Contribute to brainstorms, strategic planning sessions, and new business opportunities
• Collaborate closely with Account Coordinators, Senior Account Executives, and Account Managers to deliver exceptional client service